Indonesian influencers, preferably with experience in building materials, home improvement, or DIY projects. They should have a strong online presence and engage with audiences interested in construction and renovation.

Product Positioning

To effectively position a brand or product related to building materials in the Indonesian market, it is essential to highlight quality, sustainability, and innovation. Given the growing interest in eco-friendly construction and modern design, the brand can emphasize its commitment to sustainable sourcing and innovative solutions that cater to contemporary building needs.

For new products, aligning with trends such as green building practices or smart home technologies can create a strong product/market fit. Fresh angles could include showcasing the durability and aesthetic appeal of the materials, as well as their contribution to energy efficiency in construction.

Target Customers

The ideal customer profile for building materials in Indonesia includes:

• Contractors and Builders: Professionals looking for reliable and high-quality materials for construction projects.

• Architects and Designers: Individuals seeking innovative materials that can enhance their designs and meet client specifications.

• Homeowners: DIY enthusiasts or individuals planning renovations who are interested in quality materials that offer value for money.

• Real Estate Developers: Companies focused on large-scale projects that require bulk purchasing of building materials.

Potential Influencer Matches

To effectively reach the target customers, the following types of influencers would be suitable:

• Industry Experts: Influencers with a background in construction, architecture, or design can provide credibility and detailed insights about the products.

• DIY Enthusiasts: Influencers who focus on home improvement projects can showcase the building materials in practical applications, appealing to homeowners and DIYers.

• Sustainability Advocates: Influencers who promote eco-friendly living can highlight the sustainable aspects of the building materials, attracting environmentally conscious consumers.

• Local Builders and Contractors: Influencers who are active in the local construction scene can provide authentic testimonials and case studies, resonating with contractors and builders.

Content Creation Ideas

To engage the target audience and promote the brand effectively, consider the following content topics and ideas:

• How-To Guides: Create video tutorials on using the building materials for various projects, appealing to DIY enthusiasts.

• Before and After Transformations: Showcase projects that highlight the impact of using quality building materials, which can attract homeowners and contractors.

• Sustainability Stories: Share content that discusses the sourcing and environmental benefits of the materials, appealing to eco-conscious consumers.

• Expert Interviews: Feature discussions with architects or builders about the importance of quality materials in construction, providing valuable insights to the audience.

• User-Generated Content: Encourage customers to share their projects using the materials, creating a community around the brand and increasing engagement.

These strategies can help in effectively promoting the building materials and reaching the desired audience in Indonesia.