Donne, 25-45 anni, Emilia Romagna, settore torte e dolci, attive su Instagram/TikTok.

Product Positioning

To effectively position a brand or product related to cakes (torte) in Emilia Romagna, it is essential to highlight the region's rich culinary heritage and the artisanal quality of the products. Emphasizing local ingredients, traditional recipes, and the craftsmanship involved in cake-making can create a strong appeal. For new products, consider introducing innovative flavors or health-conscious options that align with current trends, such as gluten-free or vegan cakes, while still honoring traditional methods.

Target Customers

The ideal customer profile for cake products in Emilia Romagna can be segmented as follows:

• Food Enthusiasts: Individuals who appreciate gourmet food and are willing to pay a premium for high-quality, artisanal cakes. They often seek unique flavors and experiences.

• Event Planners: Professionals or individuals organizing events such as weddings, birthdays, or corporate gatherings who require custom cakes and are looking for reliable suppliers.

• Health-Conscious Consumers: Customers interested in healthier dessert options, such as low-sugar, gluten-free, or vegan cakes, who prioritize their dietary needs without compromising on taste.

• Tourists: Visitors to Emilia Romagna who are eager to experience local cuisine and may be interested in purchasing cakes as souvenirs or gifts.

Potential Influencer Matches

To effectively reach the target customers, consider collaborating with the following types of influencers:

• Food Bloggers: Influencers who specialize in food content can create engaging posts and reviews that showcase the cakes, highlighting their taste, presentation, and unique qualities. Their audience is likely to be food enthusiasts.

• Event Planners and Wedding Influencers: These influencers can promote custom cakes for special occasions, reaching potential customers who are planning events and looking for unique cake options.

• Health and Wellness Influencers: Collaborating with influencers who focus on healthy eating can help promote gluten-free or vegan cake options, appealing to health-conscious consumers.

• Local Lifestyle Influencers: Influencers who focus on local culture and experiences can attract tourists and locals alike, showcasing the cakes as part of the Emilia Romagna culinary experience.

Content Creation Ideas

To engage the target audience and create shareable content, consider the following ideas:

• Behind-the-Scenes Videos: Show the cake-making process, highlighting the use of local ingredients and traditional techniques. This can create a personal connection with the audience.

• Recipe Tutorials: Share recipes for popular cakes or innovative variations, encouraging followers to try making them at home.

• Customer Testimonials: Feature satisfied customers sharing their experiences with the cakes, especially for events like weddings or birthdays.

• Seasonal Promotions: Create themed cakes for holidays or local festivals, and promote them through engaging social media campaigns.

• Interactive Content: Host contests or polls where followers can vote on new cake flavors or designs, fostering community engagement and excitement.

By focusing on these strategies, the marketing campaign can effectively reach and resonate with the target audience, driving interest and sales for the cake products in Emilia Romagna.