Fashion-forward influencers based in New York, aged 18-35, with a strong presence on Instagram and TikTok.

Product Positioning

The jewellery store's products can be positioned as premium, stylish, and unique pieces that cater to fashion-forward individuals in New York. Emphasizing the craftsmanship, exclusivity, and trendiness of the jewellery can help differentiate the brand in a competitive market. Highlighting any unique selling points, such as sustainable sourcing or customizable designs, can also attract attention.

Target Customers

The ideal customer profile includes fashion-conscious individuals, primarily women aged 18-35, who are interested in luxury and designer accessories. These customers are likely to follow fashion trends and seek unique pieces to complement their personal style. Examples include young professionals, fashion bloggers, and social media influencers who are based in New York and have a keen interest in jewellery and fashion.

Potential Influencer Matches

• Fashion Influencers: Collaborating with influencers who focus on fashion and style can effectively reach the target audience. These influencers often showcase outfits and accessories, making them ideal for promoting jewellery pieces.

• Lifestyle Influencers: Influencers who cover lifestyle topics, including beauty, travel, and wellness, can also be a good match. They can integrate the jewellery into their content, such as travel diaries or daily routines, to showcase its versatility.

• Local New York Influencers: Engaging with influencers who have a strong presence in New York can help create a local connection. These influencers can highlight the jewellery in iconic New York settings, appealing to both locals and tourists.

Content Creation Ideas

• Styling Tips: Create content that offers styling tips on how to incorporate the jewellery into various outfits for different occasions, such as work, casual outings, or formal events.

• Behind-the-Scenes: Share behind-the-scenes content of the jewellery-making process, highlighting the craftsmanship and attention to detail that goes into each piece.

• User-Generated Content: Encourage customers to share their own photos and stories wearing the jewellery, creating a sense of community and authenticity.

• New York-Themed Shoots: Organize photoshoots in iconic New York locations, showcasing the jewellery against the backdrop of the city to emphasize its local appeal.