Female or male, residing in Korea, fluent in English, knowledgeable about Korean beauty products and trends, active on social media platforms (specific platform to be determined), engaging personality, able to create high-quality video and photo content.

Product Positioning

The beauty product or service can be positioned as a bridge between Korean beauty trends and an English-speaking audience. This leverages the popularity of K-beauty while catering to those who prefer content in English. For a new product, emphasize its unique Korean origin, innovative ingredients, and alignment with current beauty trends. A fresh angle could be highlighting the product's sustainability or ethical sourcing, appealing to conscious consumers.

Target Customers

The ideal customer is an English-speaking individual interested in Korean beauty trends, products, and skincare routines. They are likely:

• Young adults (18-35) who are active on social media platforms like Instagram, YouTube, and TikTok.
• Interested in skincare, makeup, and overall wellness.
• Value authenticity and transparency in the products they use.
• May be living outside of Korea but are fascinated by Korean culture.
• Examples: A college student in the US experimenting with K-beauty skincare routines, a young professional in Canada looking for effective and innovative makeup products, or a beauty enthusiast in the UK seeking authentic Korean beauty advice.

Potential Influencer Matches

• Beauty Vloggers: Korean-based English-speaking vloggers who create in-depth tutorials, product reviews, and skincare routine videos. They can showcase the product's usage and benefits in a relatable way.
• Makeup Artists: Professional makeup artists living in Korea who use English to demonstrate how to incorporate the product into various looks, from everyday to special occasion styles.
• Skincare Experts: Individuals with a deep understanding of skincare ingredients and routines who can explain the science behind the product and its effectiveness.
• Lifestyle Influencers: English-speaking influencers in Korea who incorporate beauty products into their daily routines and share their experiences with their audience. They can showcase how the product fits into a broader lifestyle context. The user specified the requirements of the influencers as "beauty influencer. living in korea but making content in english". We can enrich this by adding the following:
• Micro-influencers: Focus on micro-influencers with a highly engaged audience. Their recommendations often feel more authentic and trustworthy.

Content Creation Ideas

• "Get Ready With Me" videos: Showcasing the product as part of a daily beauty routine.
• Product Review Videos: Honest and detailed reviews of the product's pros and cons.
• Skincare Routine Tutorials: Demonstrating how to use the product within a complete skincare regimen.
• "Korean Beauty Secrets" series: Sharing insider tips and tricks from Korea's beauty scene.
• Behind-the-Scenes Content: Showing the product's creation process, highlighting its unique ingredients and ethical sourcing.
• Collaborations with Korean Beauty Experts: Featuring interviews or tutorials with renowned Korean beauty professionals.
• Creative Ideas:
  • A "K-Beauty Transformation" series where influencers transform their followers using the product.
  • A challenge encouraging followers to share their own experiences with the product using a specific hashtag.
  • A contest where followers can win a trip to Korea to experience K-beauty firsthand.