Local micro-influencers in Phoenix, aged 18-35, active on Instagram and TikTok, with a following of young professionals and students.

coffee shop while enjoying a cappuccino and a pastry.

Potential Influencer Matches

Local Micro-Influencers

• Food and Beverage Enthusiasts: Influencers who focus on local dining experiences, coffee culture, and food reviews. They can highlight the unique offerings and ambiance of the coffee shop.
• Lifestyle Bloggers: Influencers who share content about daily routines, productivity tips, and local hotspots. They can showcase the coffee shop as a perfect spot for working or socializing.
• Student Influencers: College students with a significant following who share their campus life, study tips, and favorite hangout spots. They can attract fellow students to the coffee shop.

Content Creators on Instagram and TikTok

• Instagram: Influencers who create visually appealing content, such as high-quality photos of coffee drinks, cozy interiors, and engaging stories about their visits.
• TikTok: Influencers who produce short, engaging videos, such as coffee-making tutorials, day-in-the-life vlogs, and fun challenges or trends that feature the coffee shop.

Content Creation Ideas

General Ideas

• Product Highlights: Posts and stories showcasing the coffee shop's specialty drinks, pastries, and unique menu items.
• Customer Testimonials: Featuring satisfied customers enjoying their time at the coffee shop, sharing their favorite drinks and experiences.
• Behind-the-Scenes: Content that gives a glimpse into the daily operations, coffee-making process, and the team behind the coffee shop.

Creative Ideas

• Coffee Art Competitions: Hosting and documenting latte art competitions, encouraging customers to participate and share their creations.
• Study Sessions: Collaborating with student influencers to host study sessions or group meetups at the coffee shop, promoting it as a student-friendly space.
• Themed Events: Organizing and promoting themed events, such as open mic nights, book clubs, or game nights, to attract different segments of the target audience.

By leveraging local micro-influencers and creating engaging content, the coffee shop can effectively reach and attract young professionals and students in downtown Phoenix.