Pakistani influencers who are active on social media and interested in promoting beauty and lifestyle products, particularly perfumes. They should be willing to work on a free PR basis.

Product Positioning

The product in question is a perfume brand. In the existing market, perfumes are often positioned based on their unique scents, brand heritage, and the emotions or lifestyles they evoke. For a new perfume brand, positioning can focus on the following angles:

• Unique Fragrance Notes: Highlighting the distinct ingredients and scent profiles that set the perfume apart.
• Brand Story: Sharing the inspiration behind the brand and its mission.
• Lifestyle Association: Associating the perfume with a particular lifestyle, such as luxury, adventure, or romance.
• Affordability and Accessibility: If the perfume is priced competitively, emphasizing value for money can attract a broader audience.

Target Customers

The ideal customer profile for a perfume brand typically includes:

• Age Group: Young adults to middle-aged individuals (18-45 years).
• Gender: Both men and women, depending on the fragrance offerings.
• Interests: Fashion, beauty, self-care, and luxury products.
• Geographic Location: Urban areas with a higher concentration of potential customers who are more likely to purchase perfumes.

Illustrative examples:

• Young Professionals: Individuals in their 20s and 30s who are building their careers and are interested in personal grooming and making a good impression.
• Fashion Enthusiasts: People who follow fashion trends and are likely to be interested in complementary products like perfumes.
• Social Media Savvy Individuals: Those who are active on social media platforms and are influenced by trends and recommendations from influencers.

Potential Influencer Matches

To promote the perfume brand, the following types of influencers would be suitable:

• Beauty Influencers: These influencers focus on makeup, skincare, and beauty products. They can create content around the perfume, such as unboxing, reviews, and scent descriptions.
• Lifestyle Influencers: Influencers who share their daily lives, fashion choices, and personal care routines. They can integrate the perfume into their content naturally.
• Fashion Influencers: Influencers who focus on fashion and style can showcase the perfume as part of their outfit and style recommendations.
• Micro-Influencers: Influencers with a smaller but highly engaged following. They are more likely to work on free PR and can provide authentic and relatable content.

Content Creation Ideas

Here are some content topics and ideas that align with the perfume brand and have the potential to go viral:

• Unboxing and First Impressions: Influencers can create videos or stories showing the unboxing of the perfume, sharing their first impressions of the scent and packaging.
• Scent Descriptions and Reviews: Detailed reviews describing the fragrance notes, longevity, and overall experience of using the perfume.
• Get Ready With Me (GRWM): Influencers can include the perfume in their GRWM videos, showing how it complements their outfit and overall look.
• Seasonal and Occasion-Based Content: Creating content around how the perfume is perfect for specific seasons (e.g., summer, winter) or occasions (e.g., date night, office wear).
• Behind the Scenes: Sharing the story behind the brand, the inspiration for the fragrance, and the process of creating the perfume.
• Giveaways and Contests: Engaging the audience with giveaways and contests where they can win the perfume, encouraging them to share and promote the brand.

By leveraging these strategies, the perfume brand can effectively reach its target audience and create a strong presence in the market.