Polski influencer w kategorii gaming, młodszy, tworzący treści lifestylowe, aktywny na Instagramie i YouTube.

Product Positioning

A gaming-related product that integrates lifestyle content and online grocery shopping can be positioned as a convenient and engaging solution for gamers who value both their gaming experience and their daily needs. This positioning can leverage the growing trend of online shopping, especially in the context of food and groceries, appealing to a demographic that often seeks efficiency and ease in their purchasing habits.

For new products, consider emphasizing the unique blend of gaming and lifestyle, showcasing how the product enhances both leisure and daily life. Highlighting features such as time-saving benefits, exclusive deals for gamers, or partnerships with popular gaming brands can create a strong product/market fit.

Target Customers

The ideal customer profile for this campaign includes:

• Young Adults (18-34 years): This demographic is typically tech-savvy, enjoys gaming, and is increasingly turning to online shopping for convenience.

• Busy Professionals: Individuals who enjoy gaming as a hobby but have limited time for grocery shopping, making online solutions appealing.

• Parents of Gamers: Parents who are looking for ways to engage their children in gaming while also managing household needs efficiently.

Illustrative examples include:

• A 25-year-old male gamer who streams on Twitch and frequently orders groceries online to save time.

• A 30-year-old female gamer who enjoys lifestyle content and is interested in healthy meal options delivered to her door.

Potential Influencer Matches

To effectively reach the target customers, consider collaborating with the following types of influencers:

• Gaming Influencers: These influencers have a dedicated following within the gaming community and can authentically promote the product by integrating it into their gaming sessions or streams.

• Lifestyle Influencers: Influencers who focus on lifestyle content can showcase how the product fits into daily routines, emphasizing convenience and quality.

• Food and Cooking Influencers: Collaborating with influencers who specialize in food can help highlight the grocery aspect, providing recipes or meal prep ideas that resonate with gamers.

Each type of influencer can create tailored content that speaks directly to their audience, ensuring that the messaging is relevant and engaging.

Content Creation Ideas

To maximize engagement and potential virality, consider the following content topics and ideas:

• Gaming and Grocery Challenges: Create a series where influencers challenge each other to prepare meals using only items from their online grocery orders, showcasing the ease of shopping.

• Day in the Life of a Gamer: Influencers can document a typical day, integrating gaming sessions with grocery shopping, meal prep, and lifestyle tips.

• Healthy Gaming Snacks: Collaborate with influencers to create content around healthy snack options that can be ordered online, appealing to health-conscious gamers.

• Live Cooking Streams: Host live cooking sessions where influencers prepare meals using groceries ordered online, allowing for real-time interaction with their audience.

These ideas can help create engaging content that resonates with both the gaming and lifestyle aspects of the target audience, driving interest and potential conversions.