Students aged 13-20, located in Singapore, creating lifestyle content, preferably school-related, with a decent following.

Product Positioning

The tuition center can be positioned as a modern, accessible, and student-friendly educational service that understands the unique challenges faced by students in Singapore. By offering free tuition in exchange for content creation, the brand can emphasize its commitment to supporting students' academic journeys while also leveraging the power of social media to reach a wider audience. This approach aligns well with the growing trend of experiential marketing, where brands engage consumers through authentic experiences rather than traditional advertising.

Target Customers

The ideal customer profile for the tuition center includes:

• Students aged 13 to 20 years old: This demographic is actively engaged in social media and is likely to influence their peers' decisions regarding educational services.

• Parents of students: While the primary focus is on students, parents are often the decision-makers when it comes to educational investments. They seek quality tuition services that can enhance their children's academic performance.

• Schools and educational institutions: Collaborating with schools can help in establishing credibility and reaching a larger audience.

Illustrative examples of target customers:

• A 15-year-old student who is struggling with mathematics and is active on Instagram, sharing study tips and school life experiences.

• A 17-year-old influencer who creates YouTube content about school hacks and lifestyle, appealing to fellow students looking for relatable content.

Potential Influencer Matches

To effectively promote the tuition center, consider collaborating with the following types of influencers:

• Student Influencers: These are students who create content about their daily lives, school experiences, and study tips. They resonate well with the target audience and can authentically promote the tuition center's offerings.

• Educational Content Creators: Influencers who focus on educational content, such as study techniques, exam preparation, and academic advice. They can provide valuable insights into the benefits of the tuition center.

• Lifestyle Influencers: Influencers who cover a broader range of topics, including school life, fashion, and personal development. Their diverse content can attract a wider audience while still focusing on the educational aspect.

Each type of influencer can reach the target customers through relatable content that showcases the benefits of the tuition center, encouraging engagement and interest.

Content Creation Ideas

To maximize engagement and potential virality, consider the following content topics and ideas:

• Study Challenges: Create a series of challenges where influencers share their study routines or tips for specific subjects, encouraging their followers to participate and share their own experiences.

• Day in the Life: Influencers can document a typical school day, highlighting how the tuition center fits into their routine and enhances their academic performance.

• Tips for Balancing School and Life: Content that provides practical advice on managing schoolwork, extracurricular activities, and social life can resonate well with the target audience.

• Success Stories: Showcase testimonials from students who have benefited from the tuition center, emphasizing real-life improvements in their academic performance.

• Interactive Q&A Sessions: Host live sessions where influencers answer questions about school life, study tips, and the benefits of the tuition center, fostering direct engagement with their audience.

These content ideas not only align with the brand's objectives but also have the potential to engage and inspire the target audience effectively.