Swedish food and travel enthusiasts with a focus on Asian cuisine, active on Instagram and YouTube.

Product Positioning

The brand can be positioned as a bridge between culture and Asian culinary experiences, appealing to those who are adventurous in their food choices and enjoy exploring diverse cuisines. By focusing on influencers who are passionate about food and travel, the brand can highlight the unique aspects of Asian cuisine and its integration into Swedish dining experiences. This positioning can attract food enthusiasts and travelers who are eager to discover new flavors and dining experiences.

Target Customers

The ideal customer profile includes:

• Food Enthusiasts: Individuals who are passionate about trying new cuisines and exploring different culinary traditions. They are likely to follow food social media accounts that showcase diverse food experiences.

• Travel Lovers: People who enjoy traveling and experiencing different cultures through their cuisine. They are interested in discovering new restaurants and culinary experiences both locally and abroad.

• Culinary Adventurers: Those who are open to experimenting with new flavors and ingredients, often seeking out unique dining experiences and sharing them with their social circles.

Potential Influencer Matches

• Food Bloggers and Chefs: Influencers who specialize in food content, particularly those who have a focus on Asian cuisine. They can create engaging content that highlights the flavors and techniques of Asian cooking, appealing to food enthusiasts.

• Travel Influencers: Those who document their travel experiences, especially those who focus on culinary tourism. They can showcase the integration of Asian cuisine into Swedish dining scenes, attracting travel lovers.

• Lifestyle Influencers: Influencers who cover a broad range of topics, including food and travel. They can reach a wider audience by incorporating Asian culinary experiences into their lifestyle content, appealing to culinary adventurers.

Content Creation Ideas

• Restaurant Reviews and Tours: Influencers can visit and review Asian restaurants in Sweden, providing their audience with insights into the best places to experience authentic Asian cuisine.

• Cooking Challenges: Collaborate with influencers to create cooking challenges where they prepare Asian dishes using local Swedish ingredients, showcasing the fusion of cultures.

• Culinary Travel Guides: Develop travel guides that highlight the best Asian culinary experiences in Sweden, including street food, fine dining, and hidden gems.

• Cultural Storytelling: Share stories about the history and cultural significance of different Asian dishes, creating a deeper connection with the audience and enhancing their appreciation for the cuisine.