Instagram beauty enthusiasts with under 10k followers. Likely female, but open to male influencers as well. Focus on makeup, skincare, and beauty tips. Active and engaging with their audience.

Product Positioning

Beauty products can be positioned in several ways, depending on their unique selling points. For example, a skincare line could focus on natural ingredients and sustainable practices, appealing to environmentally conscious consumers. Makeup brands could emphasize inclusivity and cater to diverse skin tones and types. Alternatively, a brand could position itself as a provider of affordable, high-quality beauty solutions, targeting budget-conscious consumers. For new products, it's crucial to identify a gap in the market or a unique benefit that differentiates it from existing offerings. A fresh angle could be focusing on minimalist beauty routines or products that address specific skin concerns like sensitivity or acne.

Target Customers

The ideal customer profile depends on the product positioning. For natural and sustainable beauty products, the target customer is likely a millennial or Gen Z individual who is environmentally conscious, values ethical sourcing, and is willing to pay a premium for quality. Examples include:

• A college student who is passionate about sustainability and seeks vegan and cruelty-free options.
• A young professional who prioritizes natural ingredients and eco-friendly packaging.

For inclusive makeup brands, the target customer is someone who values diversity and representation in the beauty industry. Examples include:

• A makeup artist who works with clients of all skin tones and types.
• A beauty enthusiast who struggles to find products that match their unique complexion.

For affordable beauty solutions, the target customer is someone who is budget-conscious and looking for high-quality products at a reasonable price. Examples include:

• A student on a tight budget who wants to experiment with different makeup looks.
• A young professional who is starting their career and needs affordable beauty essentials.

Potential Influencer Matches

Given the user's request for Instagram influencers with under 10k followers, the focus should be on micro-influencers. These influencers typically have a more engaged audience and can provide a more authentic connection with their followers. Here are some suitable types:

• Beauty Enthusiasts: These influencers are passionate about beauty and share their favorite products, tips, and tutorials. They can effectively showcase the product's features and benefits to their engaged audience.
• Lifestyle Bloggers: These influencers incorporate beauty products into their daily routines and share their experiences with their followers. They can demonstrate how the product fits into a broader lifestyle context.
• Makeup Artists: Even with a smaller following, makeup artists can provide valuable expertise and demonstrate the product's application techniques. They can create stunning looks and inspire their followers to try new things.
• Skincare Specialists: These influencers focus on skincare and provide advice on how to achieve healthy, glowing skin. They can educate their followers about the product's ingredients and benefits for specific skin concerns.

Enriching the user's requirements, it's important to consider influencers who align with the brand's values and aesthetic. For example, if the brand promotes natural beauty, it's crucial to partner with influencers who share similar values and promote a natural look.

Content Creation Ideas

Here are some content topics and ideas that align with the brand and have the potential to go viral:

• Tutorials: Create step-by-step tutorials demonstrating how to use the product to achieve different looks.
• Reviews: Share honest and unbiased reviews of the product, highlighting its pros and cons.
• Before-and-After Photos: Showcase the product's effectiveness with before-and-after photos.
• Giveaways: Host giveaways to generate excitement and increase brand awareness.
• User-Generated Content: Encourage customers to share their own photos and videos using the product and feature them on the brand's social media channels.
• "Get Ready With Me" (GRWM) Videos: Influencers can incorporate the product into their GRWM routines, showcasing how it fits into their daily lives.
• Challenge Videos: Create fun and engaging challenge videos that encourage users to try the product in creative ways.
• Collaborations: Partner with other influencers or brands to create unique and engaging content.
• Behind-the-Scenes Content: Share behind-the-scenes content showcasing the product's development process or the brand's values.
• Live Streams: Host live streams where influencers can answer questions about the product and interact with their followers in real-time.