Female, aged 18-35, active on Instagram/YouTube/TikTok, interested in travel, fitness, shopping, work, and riding.

Product Positioning

The product or service being promoted seems to be related to lifestyle, focusing on travel, fitness, shopping, work-life balance, and leisure activities like riding. This positions the brand in the lifestyle and wellness market, appealing to individuals who value a balanced and active lifestyle. The brand can be positioned as a holistic lifestyle enhancer, offering products or services that cater to the diverse interests of modern, active women.

Target Customers

The ideal customer profile would be young to middle-aged women who are passionate about exploring new places, maintaining a healthy lifestyle through exercise, enjoying shopping experiences, balancing work commitments, and engaging in leisure activities like riding. These customers are likely to be urban dwellers, tech-savvy, and active on social media platforms. Examples include:

• A 28-year-old marketing professional who travels frequently for work and enjoys exploring new cities during her downtime.
• A 35-year-old fitness enthusiast who incorporates travel and shopping into her wellness routine.
• A 30-year-old entrepreneur who balances her work with leisure activities like riding and shopping.

Potential Influencer Matches

To effectively reach the target customers, consider collaborating with the following types of influencers:

• Travel Influencers: These influencers can showcase the brand's products or services in various travel destinations, appealing to the wanderlust of the target audience.
• Fitness Influencers: They can integrate the brand into their exercise routines, highlighting the importance of a balanced lifestyle.
• Lifestyle Influencers: These influencers can create content around shopping hauls, work-life balance tips, and leisure activities, resonating with the diverse interests of the target customers.
• Equestrian or Riding Enthusiasts: If riding is a significant aspect of the brand, collaborating with influencers in this niche can attract enthusiasts and hobbyists.

Content Creation Ideas

• Travel Diaries: Influencers can create vlogs or photo series documenting their travels, featuring the brand's products or services in different locations.
• Fitness Challenges: Organize a fitness challenge where influencers incorporate the brand into their workout routines, encouraging followers to participate.
• Shopping Hauls and Reviews: Influencers can share their shopping experiences, showcasing how the brand fits into their lifestyle.
• Work-Life Balance Tips: Create content around managing work commitments while enjoying leisure activities, with the brand as a supportive element.
• Riding Adventures: If applicable, influencers can share their riding experiences, highlighting the brand's relevance to this activity.

These content ideas aim to engage the target audience by aligning with their interests and lifestyle, increasing the potential for viral reach and brand awareness.