Influencers who are dancers and trendsetters, based in the US. They should have a strong social media presence and be able to create engaging dance content.

Product Positioning

The user's query does not specify a particular product or service. However, given the interest in influencers who like to dance and set trends, it is likely that the product or service could be related to fashion, lifestyle, music, or entertainment. These industries often leverage dance and trendsetting to engage with their audience. The brand can be positioned as youthful, energetic, and innovative, appealing to a dynamic and trend-conscious market.

Target Customers

Based on the positioning, the ideal customer profile would likely include:

• Age Group: Primarily Gen Z and Millennials (ages 16-35)
• Interests: Dance, music, fashion, social media trends, and pop culture
• Behavior: Active on social media platforms like TikTok, Instagram, and YouTube; enjoys following and participating in viral trends; values creativity and self-expression

Illustrative Examples

1. Teenagers and Young Adults: High school and college students who are active on social media and enjoy participating in dance challenges and viral trends.
2. Aspiring Dancers and Performers: Individuals who are passionate about dance and look up to influencers for inspiration and new moves.
3. Fashion Enthusiasts: Young people who follow fashion trends and are influenced by what popular dancers and trendsetters wear.

Potential Influencer Matches

Dance Influencers

• TikTok Dancers: Influencers who create and share dance challenges and tutorials on TikTok. They have a large following among young audiences who enjoy dance and viral trends.
• Instagram Dance Creators: Influencers who post dance videos, reels, and stories on Instagram. They often collaborate with brands for sponsored content and have a visually appealing feed.

Trendsetters

• Fashion Influencers: Influencers who are known for their unique style and ability to set fashion trends. They often incorporate dance into their content to showcase outfits in a dynamic way.
• Lifestyle Influencers: Influencers who share a mix of content, including dance, fashion, and daily life. They have a broad appeal and can reach a diverse audience.

Content Creation Ideas

General Ideas

1. Dance Challenges: Create a branded dance challenge that influencers can participate in and share with their followers. This can help the brand go viral and reach a wide audience.
2. Fashion and Dance Fusion: Collaborate with fashion influencers to create content that combines dance and fashion, showcasing how the product can be worn in a fun and dynamic way.

Creative Ideas

1. Behind-the-Scenes Videos: Share behind-the-scenes footage of influencers preparing for a dance video or photoshoot. This can give followers a glimpse into the creative process and build anticipation.
2. Interactive Live Sessions: Host live sessions where influencers teach a dance routine or answer questions from followers. This can create a sense of community and engagement around the brand.
3. User-Generated Content: Encourage followers to create and share their own dance videos using the product, with a chance to be featured on the brand's social media channels.

By leveraging influencers who are passionate about dance and setting trends, the brand can effectively engage with a young, dynamic audience and create content that resonates with their interests and lifestyle.