Yoga practitioners or instructors, female, aged 20-40, based in Mumbai, active on Instagram and YouTube.

Product Positioning

The product or service being promoted is likely related to yoga, given the interest in a yoga influencer. In the existing market, yoga is associated with wellness, mindfulness, and a healthy lifestyle. Positioning the brand as a premium or accessible option for yoga enthusiasts in Mumbai can be effective. Highlighting unique aspects such as eco-friendly materials, innovative designs, or community engagement can differentiate the brand.

Target Customers

The ideal customer profile includes individuals interested in yoga and wellness, likely residing in or around Mumbai. They may range from beginners to advanced practitioners, with a focus on maintaining a healthy lifestyle. Examples include:

• Young professionals seeking stress relief and fitness
• Health-conscious individuals looking for community and connection
• Yoga practitioners interested in sustainable and ethical products

Potential Influencer Matches

• Local Yoga Experts: Influencers who are well-known in the Mumbai yoga community can provide authenticity and trust. They can reach local audiences effectively.

• Lifestyle Bloggers: Influencers who focus on wellness, fitness, and lifestyle can help broaden the reach to individuals interested in overall well-being.

• Fitness Enthusiasts: Influencers who cover various fitness activities, including yoga, can attract a diverse audience interested in trying new fitness routines.

Content Creation Ideas

• Yoga Challenges: Create a series of yoga challenges that influencers can participate in and share with their followers, encouraging audience engagement.

• Mindfulness Tips: Collaborate with influencers to share daily mindfulness or meditation tips, aligning with the wellness aspect of yoga.

• Product Reviews and Tutorials: Have influencers demonstrate the use of yoga-related products, providing honest reviews and tutorials.

• Community Events: Organize virtual or in-person yoga sessions or workshops in Mumbai, with influencers promoting and participating in these events.