性别不限，年龄18-35岁，美国，科技/电子产品领域，具备一定影响力，活跃于社交媒体。

Product Positioning

The product in question, a portable charger (充电宝), can be positioned as a must-have accessory for tech-savvy consumers who rely on their devices throughout the day. Given the increasing dependency on smartphones and other electronic devices, emphasizing convenience, reliability, and fast charging capabilities can resonate well in the market.

For new products, consider highlighting unique features such as solar charging capabilities, compact design, or multi-device charging options. Positioning the product as an essential travel companion or a lifesaver during outdoor activities can also create a strong market fit.

Target Customers

The ideal customer profile for a portable charger includes:

• Tech Enthusiasts: Individuals who are always on the lookout for the latest gadgets and accessories. They value performance and innovation.

• Frequent Travelers: People who travel often for business or leisure and need reliable charging solutions on the go.

• Students: College or university students who use their devices extensively for studying, socializing, and entertainment.

• Outdoor Adventurers: Hikers, campers, and outdoor enthusiasts who require portable power sources during their activities.

Potential Influencer Matches

To effectively promote the portable charger, consider collaborating with the following types of influencers:

• Tech Reviewers: Influencers who specialize in reviewing gadgets can provide in-depth analysis and showcase the product's features, reaching an audience that values technology.

• Travel Bloggers/Vloggers: These influencers can demonstrate the product's utility in real-life travel scenarios, appealing to their audience's desire for convenience while traveling.

• Lifestyle Influencers: Influencers who focus on daily life and productivity can integrate the product into their content, showcasing how it fits into a busy lifestyle.

• Outdoor Enthusiasts: Influencers who engage in outdoor activities can highlight the product's durability and practicality in nature, attracting an audience that values adventure.

Content Creation Ideas

To maximize engagement and potential virality, consider the following content topics and ideas:

• "A Day in the Life" Series: Showcase how the portable charger fits into various lifestyles, from students to travelers, emphasizing its practicality.

• User-Generated Content Campaign: Encourage customers to share their experiences using the product in different scenarios, creating a community around the brand.

• Comparison Videos: Create content comparing the portable charger with competitors, highlighting unique features and benefits.

• Challenges and Giveaways: Host challenges that encourage users to showcase their adventures with the product, offering giveaways to increase participation and visibility.

• Educational Content: Share tips on battery management and the importance of staying charged, positioning the brand as a knowledgeable authority in the tech space.