Micro-influencers on Instagram or TikTok with a focus on alcohol hosting ideas, primarily engaging with a USA-based audience.

Product Positioning

The user's query is focused on finding influencers who discuss "ALCOHOL HOST ideas" on Instagram or TikTok. This suggests that the product or service being promoted is likely related to alcohol, such as beverages, hosting events, or party planning. The brand can be positioned as a go-to resource for creative and engaging alcohol-related content, catering to individuals who enjoy hosting parties and social gatherings.

Target Customers

The ideal customer profile for this campaign would be:

• Age Group: 21-35 years old
• Location: Primarily based in the USA
• Interests: Socializing, hosting events, trying new alcoholic beverages, and following trends on social media
• Lifestyle: Outgoing, enjoys entertaining guests, and is active on social media platforms like Instagram and TikTok

Illustrative examples of target customers:

1. A 25-year-old event planner who frequently hosts themed parties and is always looking for new drink recipes and hosting tips.
2. A 30-year-old professional who enjoys weekend gatherings with friends and follows influencers for inspiration on cocktails and party ideas.
3. A 22-year-old college student who loves to throw parties and is active on social media, sharing their own hosting experiences.

Potential Influencer Matches

Based on the user's requirements, the ideal influencers would be:

• Follower Count: Between 50K and 100K followers
• Audience Location: Predominantly based in the USA
• Content Focus: Alcohol-related content, hosting ideas, party planning, and drink recipes

Types of Influencers

1. Mixologists and Bartenders: Influencers who specialize in creating unique and trendy cocktails. They can showcase the product in various drink recipes and provide tips for hosting events.
2. Event Planners: Influencers who focus on party planning and event hosting. They can incorporate the product into their event setups and provide creative ideas for using it.
3. Lifestyle Influencers: Influencers who share their daily lives and social activities, including hosting gatherings and parties. They can naturally integrate the product into their content.

Content Creation Ideas

General Ideas

1. Cocktail Recipes: Influencers can create and share unique cocktail recipes using the product, demonstrating how to make them step-by-step.
2. Hosting Tips: Influencers can provide tips and tricks for hosting successful parties, including how to incorporate the product into the event.
3. Party Themes: Influencers can create content around different party themes and show how the product fits into each theme.

Creative Ideas

1. Virtual Happy Hour: Influencers can host a virtual happy hour, inviting their followers to join and make cocktails together using the product.
2. DIY Bar Setup: Influencers can create a DIY bar setup tutorial, showing how to set up a home bar with the product as a centerpiece.
3. Challenge Videos: Influencers can create fun challenge videos, such as a "Cocktail Challenge" where they have to create a drink using only a few ingredients, including the product.

By collaborating with influencers who have a strong following and engagement within the target audience, the brand can effectively reach potential customers and create buzz around their product.