Female influencers in the UK, aged 20-45, with 10K-150K followers, focusing on artsy aesthetics, interior design, or food themes.

Product Positioning

The store specializes in wall art prints with a focus on food and Italy/France themes, such as wine and pasta, as well as general prints with fun and cute captions, known as "dopamine decor." These products are designed in an artsy aesthetic style, ideal for maximalist interiors. The brand can be positioned as a provider of unique and vibrant wall art that adds personality and charm to home interiors. By emphasizing the cultural and culinary themes, the brand can appeal to customers who appreciate art, travel, and food, and who are looking to express these interests in their home decor.

Target Customers

The ideal includes individuals who are interested in home decor, particularly those who favor a maximalist style. They are likely to be art enthusiasts, food lovers, and those with an appreciation for European culture, especially Italian and French. The target audience is primarily female, aged 20-45, and based in the UK. These customers are likely to be active on social media platforms where they seek inspiration for home decor and lifestyle.

Illustrative Examples

1. A 30-year-old woman living in London who enjoys cooking and hosting dinner parties, and wants her home to reflect her love for Italian cuisine and culture.
2. A 25-year-old art student in Manchester who is decorating her first apartment and is drawn to bold, colorful prints that make a statement.
3. A 40-year-old professional in Edinburgh who travels frequently to France and Italy and wants to bring a piece of those experiences into her home decor.

Potential Influencer Matches

To effectively reach the target customers, the following types of influencers would be suitable:

1. Home Decor Influencers: Influencers who specialize in interior design and home styling, particularly those who focus on maximalist or eclectic styles. They can showcase how the art prints enhance various interior spaces.

2. Food and Lifestyle Influencers: Influencers who share content related to cooking, dining, and lifestyle, especially those with a focus on Italian and French cuisine. They can integrate the art prints into their kitchen or dining area setups.

3. Art and Culture Influencers: Influencers who have a passion for art and European culture. They can highlight the artistic and cultural aspects of the prints, appealing to followers with similar interests.

Content Creation Ideas

1. Room Makeover Series: Collaborate with home decor influencers to create a series of room makeovers using the art prints, demonstrating how they can transform a space.

2. Culinary Art Pairings: Partner with food influencers to create content that pairs recipes or dining experiences with the themed art prints, showcasing a cohesive aesthetic.

3. Cultural Storytelling: Work with art and culture influencers to share stories or experiences related to Italy and France, using the prints as visual aids to enhance the narrative.

4. User-Generated Content Campaign: Encourage customers to share photos of how they have styled the prints in their homes, using a branded hashtag to create a community of decor enthusiasts.

By leveraging these strategies, the brand can effectively engage with its target audience and create a strong presence in the home decor market.