Micro-influencers based in the Bay Area with a follower count between 15k and 50k. They should have an interest in music, events, and local happenings.

Product Positioning

The product in question is a concert in San Francisco. Concerts are experiential products that rely heavily on the atmosphere, artist lineup, and overall experience. To position this concert effectively in the market, it should be marketed as a must-attend event in the Bay Area, emphasizing unique aspects such as the artists performing, the venue, and any special features (e.g., VIP experiences, exclusive merchandise, or unique stage setups).

Target Customers

The ideal customer profile for this concert would likely include:

• Age Group: 18-35 years old
• Interests: Music enthusiasts, concert-goers, social media savvy individuals
• Location: Primarily residents of the Bay Area, including San Francisco, Oakland, and San Jose
• Lifestyle: Active social lives, enjoy attending events, and are likely to share their experiences on social media

Illustrative examples:

1. College Students: Young adults who are looking for fun weekend activities and enjoy live music.
2. Young Professionals: Individuals who work in the tech industry or other sectors in the Bay Area and are looking for entertainment options after work or on weekends.
3. Music Enthusiasts: People who follow specific music genres or artists and are willing to attend concerts to see their favorite performers live.

Potential Influencer Matches

Given the specified requirements (located in the Bay Area, 15k-50k followers), the following types of influencers would be suitable:

1. Local Lifestyle Influencers: These influencers often share content about events, restaurants, and activities in the Bay Area. They can attract followers who are interested in local happenings.
2. Music Bloggers/Vloggers: Influencers who focus on music reviews, concert experiences, and artist interviews. Their followers are likely to be music enthusiasts who would be interested in attending a concert.
3. Event Enthusiasts: Influencers who frequently attend and promote local events, festivals, and concerts. They can create buzz and excitement around the concert.

Content Creation Ideas

To effectively promote the concert, consider the following content ideas:

1. Behind-the-Scenes Content: Share exclusive behind-the-scenes footage of the concert setup, artist rehearsals, or interviews with performers. This can create anticipation and excitement.
2. Ticket Giveaways: Collaborate with influencers to host ticket giveaway contests. This can increase engagement and reach a wider audience.
3. Live Stories and Posts: Encourage influencers to share live stories and posts during the concert. This real-time content can attract last-minute attendees and create FOMO (fear of missing out).
4. Countdown Posts: Create a series of countdown posts leading up to the concert date. Each post can highlight different aspects of the event, such as the lineup, venue, or special features.
5. User-Generated Content: Encourage concert-goers to share their own photos and videos from the event using a specific hashtag. This can create a sense of community and extend the reach of the concert promotion.

By leveraging these strategies, the concert can be effectively promoted to the target audience, generating buzz and driving ticket sales.