Influencers who are experienced realtors or social media experts specializing in real estate. They should have a strong following among realtors and create educational content on social media growth.

Product Positioning

The user's query focuses on finding influencers who create educational content for realtors, specifically on how to grow their social presence. This suggests that the product or service being promoted is likely related to real estate marketing, social media growth strategies, or educational resources for realtors. The brand can be positioned as a valuable resource for real estate professionals looking to enhance their online presence and grow their business through effective social media strategies.

Target Customers

The ideal customer profile includes:

• Realtors and Real Estate Agents: Professionals in the real estate industry who are looking to expand their reach and attract more clients through social media.
• Real Estate Agencies: Companies that employ multiple realtors and are interested in providing training and resources to their team to improve their social media marketing efforts.
• Real Estate Coaches and Trainers: Individuals or organizations that offer coaching and training services to realtors and may be interested in partnering to provide additional value to their clients.

Illustrative examples:

1. A solo realtor looking to build a personal brand on Instagram and attract more home buyers and sellers.
2. A real estate agency aiming to improve the social media skills of their team to increase overall brand visibility.
3. A real estate coach seeking new tools and resources to offer their clients as part of their training programs.

Potential Influencer Matches

Types of Influencers

1. Real Estate Influencers: Realtors who have successfully built a strong social media presence and share their strategies and tips with their audience. They can provide practical insights and real-world examples.
2. Social Media Marketing Experts: Influencers who specialize in social media growth and marketing strategies, particularly those who have experience working with real estate professionals.
3. Educational Content Creators: Influencers who focus on creating educational content, such as tutorials, webinars, and courses, specifically tailored for realtors and real estate agencies.

How Each Type Reaches Target Customers

• Real Estate Influencers: They have a direct connection with the target audience as they are part of the same industry. Their followers are likely to be other realtors looking for inspiration and practical advice.
• Social Media Marketing Experts: They bring a broader perspective on social media strategies and can introduce innovative techniques that realtors may not be aware of. Their content can appeal to realtors looking for advanced strategies.
• Educational Content Creators: They provide structured learning experiences and can offer in-depth training on specific topics. Their content is ideal for realtors who prefer a more formal learning approach.

Content Creation Ideas

General Ideas

1. How-to Guides: Step-by-step guides on creating engaging social media content, optimizing profiles, and using hashtags effectively.
2. Case Studies: Success stories of realtors who have significantly grown their social media presence, detailing the strategies they used.
3. Q&A Sessions: Live or recorded sessions where influencers answer common questions from realtors about social media marketing.

Creative Ideas

1. Social Media Challenges: Create a challenge for realtors to post specific types of content over a set period, with the influencer providing daily tips and feedback.
2. Collaborative Webinars: Partner with multiple influencers to host a series of webinars covering different aspects of social media marketing for realtors.
3. Interactive Workshops: Conduct virtual workshops where realtors can work on their social media strategies in real-time, with guidance and feedback from the influencer.

By leveraging these types of influencers and content ideas, the brand can effectively reach and engage with realtors looking to grow their social media presence.