MyInfluencer
Brief

influencers based out of karnataka who creative videos on automobiles to promote electric auto rickshaw targeting Bangalore auto drivers to take test drives

Male influencers aged 25-40 in Bangalore, Karnataka, with a focus on automobiles or electric vehicles, active on YouTube and Instagram.

Analyse et Perspectives de Recherche

The ideal customer autoickshaw drivers in Bangalore who are open to adopting new technology and are looking to reduce their operational costs. These to be middle-aged, tech-sav and environmentally conscious. They may also be influenced by peer recommendations and are interested in test-driving new vehicles to experience the benefits firsthand.

Illustrative examples of target customers:

  • A -oldickshaw driver who is concerned about rising fuel prices and is looking for a more economical option.
  • A 40-year-old driver who wants to contribute to reducing pollution in Bangalore.
  • A younger driver who is interested in the latest technology and wants to be among the first to adopt electric vehicles.

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