Micro influencers based in the UK, aged 18-35, with a focus on sustainable fashion and jewellery. They should have an elegant yet urban style and create content on platforms like Instagram and TikTok.

Product Positioning

The brand in question is a sustainable jewellery brand based in the UK. The focus on sustainability positions the brand within the growing market of eco-conscious consumers who prioritize ethical and environmentally friendly products. The jewellery's elegant yet urban vibe suggests a blend of sophistication and modernity, appealing to individuals who appreciate style but are also mindful of their environmental impact.

Target Customers

The ideal customer profile for this brand would include:

• Eco-conscious Millennials and Gen Z: Individuals aged between 18-35 who are environmentally aware and prefer to support brands that align with their values.
• Urban Professionals: Young professionals living in urban areas who seek stylish yet sustainable fashion accessories.
• Fashion Enthusiasts: People who follow fashion trends and are interested in unique, elegant pieces that stand out.
• Socially Responsible Consumers: Customers who prioritize ethical consumption and are willing to invest in products that contribute to a better world.

Illustrative examples:

• A 28-year-old marketing executive in London who follows sustainable fashion trends and prefers unique, elegant jewellery pieces.
• A 22-year-old university student in Manchester who is active on social media and advocates for eco-friendly products.
• A 30-year-old freelance designer in Bristol who values both style and sustainability in their fashion choices.

Potential Influencer Matches

Micro Influencers

Micro influencers typically have a following of 10,000 to 50,000. They are known for their high engagement rates and close-knit communities. For this campaign, the following types of influencers would be suitable:

• Sustainable Fashion Bloggers: Influencers who focus on eco-friendly fashion and lifestyle. They can authentically promote the brand's sustainable jewellery to their audience.
• Urban Lifestyle Influencers: Content creators who showcase urban living, including fashion, food, and city life. Their followers are likely to appreciate the brand's urban vibe.
• Fashion and Style Influencers: Influencers who focus on fashion trends and style tips. They can highlight the elegance and uniqueness of the jewellery pieces.
• Eco-conscious Influencers: Influencers who advocate for sustainable living and ethical consumption. They can emphasize the brand's commitment to sustainability.

Content Creation Ideas

General Ideas

• Product Reviews and Unboxings: Influencers can create detailed reviews and unboxing videos showcasing the jewellery pieces, highlighting their design, quality, and sustainability.
• Styling Tips: Influencers can create content on how to style the jewellery with different outfits, emphasizing its versatility and elegance.
• Behind-the-Scenes: Share behind-the-scenes content about the brand's sustainable practices, including the sourcing of materials and the production process.

Creative Ideas

• Sustainable Fashion Challenges: Influencers can participate in or create challenges that encourage their followers to incorporate sustainable fashion into their wardrobes, featuring the brand's jewellery.
• Urban Elegance Lookbooks: Create lookbooks or photo series that blend urban settings with elegant fashion, showcasing the jewellery in various cityscapes.
• Eco-friendly Giveaways: Collaborate with influencers to host giveaways that promote the brand's jewellery and raise awareness about sustainability.
• Storytelling Campaigns: Influencers can share personal stories or experiences related to sustainability and fashion, integrating the brand's jewellery as a key element.

By leveraging these content ideas and collaborating with the right influencers, the brand can effectively reach its target audience and build a strong, authentic presence in the market.