Female influencers, preferably mothers, aged 25-45, located in Chennai, with a focus on health, family, and natural ingredients.

Product Positioning

The product in question is natural cakes from a local cake shop in Chennai. The key features to highlight are the natural ingredients, health benefits, and family-friendly appeal. In the existing market, these cakes can be positioned as a healthier alternative to conventional cakes, appealing to health-conscious consumers and families who prioritize natural and wholesome ingredients in their diet. The brand can leverage the growing trend of clean eating and the increasing demand for natural and organic products.

Target Customers

The ideal customer who balances a busy career with a focus on maintaining a healthy lifestyle for her family.

3. A 35-year-old homemaker who enjoys baking and often shares recipes and food reviews on her blog.

Potential Influencer Matches

Types of Influencers

1. Mommy Bloggers/Vloggers: These influencers often share content related to parenting, family life, and healthy living. They can effectively communicate the family-friendly and health benefits of the natural cakes.
2. **Health and Wellness and families

Content Creation Ideas

General Ideas

1. Product Reviews: Influencers can create detailed reviews of the cakes, discussing the taste, texture, and health benefits.
2. Unboxing and First Impressions: Videos or posts showing the unboxing of the cakes, followed by the influencer's initial reactions and thoughts.
3. Recipe Integration: Influencers can create content where they incorporate the cakes into family-friendly recipes or meal ideas.

Creative Ideas