Engaging, spontaneous, humorous influencers who can create fun and goofy street interviews.

Product Positioning

The brand appears to be aiming for a fun and engaging marketing campaign, likely targeting a younger, more dynamic audience. The product or service should be positioned as lively, approachable, and entertaining. This can be achieved by leveraging humor and spontaneity, which are key elements in the described scenario of interviewing people on the street in a fun and goofy manner.

Target Customers

The ideal customer profile would include:

• Age Group: Primarily 18-35 years old
• Interests: Social media, entertainment, humor, and trending topics
• Behavior: Active on platforms like Instagram, TikTok, and YouTube; enjoys light-hearted and engaging content

Illustrative examples:

• College students who enjoy viral content
• Young professionals looking for a break from their routine with entertaining videos
• Social media enthusiasts who follow influencers for daily entertainment

Potential Influencer Matches

Street Interviewers

Influencers who are known for conducting street interviews with a humorous twist. They can engage passersby in spontaneous and funny conversations, making the content relatable and shareable.

Comedy Content Creators

Influencers who specialize in creating comedic skits and funny videos. Their established audience already expects humor, making it easier to integrate the brand's message seamlessly.

Lifestyle Vloggers

Influencers who document their daily lives with a fun and quirky approach. They can incorporate the brand into their content in a natural and entertaining way, reaching a broad audience.

Content Creation Ideas

Street Interviews

• Topic: "What's the funniest thing that happened to you today?"
• Execution: Interview random people on the street, capturing their spontaneous and humorous responses.

Challenge Videos

• Topic: "Try Not to Laugh Challenge"
• Execution: Collaborate with influencers to create a series of challenge videos where they try to make each other laugh using the product or service.

Viral Hashtags

• Topic: Create a branded hashtag challenge
• Execution: Encourage users to participate in a fun and goofy challenge related to the product, using a specific hashtag to track and share their content.

Behind-the-Scenes

• Topic: "A Day in the Life of a Street Interviewer"
• Execution: Show behind-the-scenes footage of influencers preparing for and conducting street interviews, highlighting the fun and spontaneous nature of the campaign.

By leveraging these content ideas and influencer types, the brand can effectively reach and engage its target audience, creating a memorable and impactful marketing campaign.