Ice hockey enthusiasts, players, or commentators with a strong social media presence.

Product Positioning

To effectively position a brand or product related to ice hockey, it is essential to highlight its unique features and benefits that resonate with the ice hockey community. This could involve emphasizing performance, durability, and style, particularly if the product is equipment or apparel. For new products, consider aligning them with current trends in the sport, such as sustainability or technological advancements in gear. Fresh angles could include collaborations with well-known players or teams, or focusing on grassroots initiatives that promote youth participation in ice hockey.

Target Customers

The ideal customer profile for an ice hockey-related product may include:

• Youth Players: Young athletes aged 8-18 who are actively involved in ice hockey, often looking for gear that enhances performance and safety.

• Parents of Young Players: Parents who invest in quality equipment for their children, seeking reliable brands that ensure safety and performance.

• Adult Recreational Players: Individuals aged 18-35 who play ice hockey for fun and are interested in stylish, high-performance gear.

• Ice Hockey Fans: Enthusiasts who may not play but are passionate about the sport, often looking for merchandise that showcases their support for teams or players.

Potential Influencer Matches

To effectively reach the target customers, consider collaborating with the following types of influencers:

• Professional Players: Current or former ice hockey players who have a strong following. Their endorsement can lend credibility and attract fans and aspiring players.

• Coaches and Trainers: Influencers who specialize in training and coaching can provide valuable insights and tips, appealing to both players and parents.

• Sports Enthusiasts and Content Creators: Influencers who create engaging content around ice hockey, including game highlights, tutorials, and lifestyle content, can reach a broader audience.

• Youth Sports Advocates: Influencers focused on promoting youth sports can help connect with parents and young players, emphasizing the importance of participation in ice hockey.

Content Creation Ideas

To engage the target audience and promote the brand effectively, consider the following content topics and ideas:

• Player Spotlights: Feature interviews or profiles of professional players, sharing their journey and tips for aspiring athletes.

• Training Tips and Drills: Create video content showcasing effective training drills that players can practice at home or on the ice.

• Behind-the-Scenes Content: Share insights into the life of a professional player or the making of ice hockey gear, providing an exclusive look that fans appreciate.

• User-Generated Content Campaigns: Encourage customers to share their own experiences with the product, using a specific hashtag to create a community around the brand.

• Ice Hockey Challenges: Launch fun challenges that players can participate in, such as skill challenges or trick shots, to encourage engagement and sharing on social media.

By focusing on these strategies, the marketing campaign can effectively connect with the ice hockey community and drive engagement.