Local influencers in entertainment or magic niche, male or female, aged 18-40, active on Instagram/TikTok.

Product Positioning

To effectively position a mentalism show in Sevierville, Tennessee, it is essential to highlight the unique aspects of the performance. Emphasizing the entertainment value, the interactive experience, and the psychological intrigue of mentalism can attract a diverse audience. Positioning the show as a must-see event for both locals and tourists can leverage Sevierville's appeal as a family-friendly destination. Additionally, incorporating elements of local culture or themes can create a stronger connection with the audience.

Target Customers

The ideal customer profile for a mentalism show includes:

• Families: Parents looking for engaging activities for their children during vacations or weekends.

• Tourists: Visitors to Sevierville who are seeking unique entertainment options that differ from traditional attractions.

• Local Residents: Individuals interested in live performances, magic, or psychological entertainment, including young adults and older demographics.

• Event Planners: Professionals seeking unique entertainment for corporate events, parties, or community gatherings.

Potential Influencer Matches

1. Local Lifestyle Influencers: These influencers can showcase the mentalism show as a fun family outing or a unique date night, reaching local audiences and tourists alike.

2. Entertainment Bloggers/Vloggers: Influencers who focus on entertainment can create engaging content around the show, such as reviews, behind-the-scenes footage, or interviews with the performer, appealing to their followers who are interested in live events.

3. Travel Influencers: Influencers who specialize in travel can promote the show as a must-visit attraction in Sevierville, targeting tourists looking for local experiences.

4. Psychology and Mindfulness Influencers: These influencers can connect the mentalism aspect to themes of psychology and mindfulness, attracting audiences interested in the deeper aspects of mentalism.

Content Creation Ideas

• Behind-the-Scenes Content: Share videos or stories that give a glimpse into the preparation and rehearsal process of the mentalism show.

• Interactive Social Media Challenges: Create challenges that engage followers, such as mentalism tricks they can try at home, encouraging user-generated content.

• Live Q&A Sessions: Host live sessions with the mentalist to answer questions about mentalism, creating a personal connection with the audience.

• Themed Events: Promote special themed nights (e.g., Halloween, Valentine's Day) that can attract different demographics and create buzz.

• Testimonials and Reviews: Encourage attendees to share their experiences on social media, which can be compiled into promotional content.

By focusing on these strategies, the mentalism show can effectively reach and engage its target audience, creating a memorable experience that encourages attendance and word-of-mouth promotion.