Age: 15-30, Gender: Male/Female, Occupation: Skateboarders or related niche, Platforms: Instagram/TikTok/YouTube

Product Positioning

The new skateboarding product can be positioned as a cutting-edge solution that enhances the skateboarding experience, whether through improved performance, safety, or style. To establish a strong product/market fit, it is essential to identify gaps in the current market, such as eco-friendly materials, innovative designs, or technology integration (e.g., smart skateboards). Fresh angles could include emphasizing sustainability, community engagement, or collaborations with local skate parks and events to create a lifestyle brand around skateboarding.

Target Customers

The ideal customer profile for this skateboarding product includes:

• Young Adults (Ages 16-30): This demographic is typically more engaged in extreme sports and is likely to invest in high-quality skateboarding gear. They value performance and style.

• Parents of Young Skateboarders (Ages 8-15): Parents looking for safe, durable, and stylish skateboards for their children. They prioritize safety features and brand reputation.

• Skateboarding Enthusiasts: Individuals who are deeply involved in the skateboarding community, often participating in competitions or local events. They seek products that enhance their skills and align with their lifestyle.

• Eco-Conscious Consumers: Customers who prioritize sustainability and are interested in products made from recycled or environmentally friendly materials.

Potential Influencer Matches

To effectively reach the target customers, consider collaborating with the following types of influencers:

• Skateboarding Professionals: These influencers have credibility and a dedicated following within the skateboarding community. Their endorsement can significantly impact brand perception and reach.

• Lifestyle Influencers: Influencers who focus on active lifestyles and outdoor activities can introduce the product to a broader audience, showcasing how it fits into a healthy, adventurous lifestyle.

• Eco-Conscious Influencers: If the product has sustainable features, partnering with influencers who advocate for environmental responsibility can attract eco-conscious consumers.

• Local Skateboarders and Content Creators: Engaging with local influencers who create content around skateboarding can help build community ties and promote the product through authentic experiences.

Content Creation Ideas

To align with the brand and engage the target audience, consider the following content topics and ideas:

• Skateboarding Tutorials: Create video content featuring tutorials on tricks or techniques, showcasing how the product enhances performance.

• User-Generated Content Campaigns: Encourage customers to share their experiences with the product on social media, using a specific hashtag to create a sense of community.

• Behind-the-Scenes Content: Share the design and manufacturing process of the product, highlighting any innovative features or sustainable practices.

• Skateboarding Challenges: Launch a challenge that encourages users to showcase their skills using the product, with prizes for the best submissions.

• Collaborative Events: Host or sponsor local skateboarding events, featuring influencers and encouraging attendees to try the product firsthand.

These strategies can help create buzz around the product and foster a loyal customer base.