Influencers for hair brand such as fashion, beauty. The influencer will be from west bengal, odisha, punjab, rajasthan, mumbai.
The hair brand can be positioned as a premium or mid-range product focusing on fashion and beauty. Emphasizing the quality, effectiveness, and unique ingredients of the hair products can help differentiate the brand in the market. Highlighting benefits such as hair health, shine, and style versatility can attract customers who are conscious about their hair care routine.
The ideal customer profile includes:
Illustrative examples:
By leveraging these strategies, the hair brand can effectively reach and engage its target audience, driving brand awareness and product adoption.