Influencers should be based in Johannesburg, have a following of 50k+, and focus on fashion, culture, photography, jewelry, art, and social change. They should be diverse in gender and age, and active on platforms like Instagram and TikTok.

Product Positioning

To effectively position the brand or service in the market, it is essential to highlight its unique attributes that resonate with the target audience's interests in fashion, culture, photography, jewelry, art, and social change. The brand should emphasize its commitment to quality, creativity, and social impact, appealing to consumers who value authenticity and purpose-driven initiatives.

For new products, consider leveraging trends in sustainable fashion or artisanal craftsmanship, which align with the growing consumer demand for ethical and unique products. Positioning the brand as a leader in these areas can create a strong product/market fit, attracting customers who are not only interested in aesthetics but also in the story behind the products.

Target Customers

The ideal customer profile includes:

• Fashion Enthusiasts: Individuals aged 18-35 who are trendsetters and actively seek out the latest styles and accessories. They are likely to follow influencers who showcase unique fashion pieces and innovative styling.

• Cultural Creatives: People who appreciate art and culture, often attending exhibitions, galleries, and cultural events. They value products that reflect their lifestyle and interests.

• Socially Conscious Consumers: Customers who prioritize brands that contribute to social change. They are likely to support products that promote sustainability, ethical practices, and community engagement.

• Photography Lovers: Individuals who are passionate about photography and visual storytelling. They are drawn to products that enhance their creative expression and are likely to share their experiences on social media.

Potential Influencer Matches

To effectively reach the target customers, consider collaborating with the following types of influencers:

• Fashion Influencers: Those with a strong presence in the fashion community, showcasing styles that resonate with the target audience. They can create engaging content that highlights how the products fit into current trends.

• Cultural Influencers: Influencers who focus on art, culture, and social issues. Their audience is likely to appreciate the brand's commitment to cultural relevance and social change.

• Lifestyle Influencers: These influencers often cover a broad range of topics, including fashion, art, and social issues. They can introduce the brand to a diverse audience, showcasing how the products fit into various aspects of life.

• Micro-Influencers: Influencers with a following of 50k or less who have a highly engaged audience. They often have a more personal connection with their followers, making their endorsements more impactful.

Content Creation Ideas

To create engaging content that aligns with the brand, consider the following ideas:

• Behind-the-Scenes Content: Share the story of how products are made, focusing on craftsmanship and the artisans involved. This can create a deeper connection with the audience.

• Styling Challenges: Collaborate with influencers to create styling challenges that encourage followers to showcase their unique looks using the brand's products.

• Social Change Campaigns: Develop campaigns that highlight the brand's commitment to social issues, encouraging influencers to share their personal stories related to the cause.

• User-Generated Content: Encourage customers to share their experiences with the products on social media, creating a community around the brand.

• Photography Contests: Host contests that invite followers to submit their best photographs featuring the brand's products, fostering creativity and engagement.

By focusing on these strategies, the brand can effectively connect with its target audience and leverage influencer partnerships to enhance visibility and engagement.