Parents, 25-40 ans, spécialisés dans l'éducation ou les loisirs familiaux, présence sur Instagram/YouTube.

Product Positioning

The brand or product related to "famille" (family) and "jeux pour enfant" (children's games) can be positioned as a fun and engaging solution for family bonding and child development. Emphasizing the educational and entertainment value of the games can attract parents looking for quality activities that promote learning and creativity. Highlighting aspects such as safety, age-appropriateness, and the ability to foster social skills can further enhance the product's appeal in a competitive market.

For new products, consider positioning them as innovative or unique offerings that stand out from traditional games. This could involve incorporating technology, sustainability, or cultural themes that resonate with modern families.

Target Customers

The ideal customer profile includes:

• Parents of young children (ages 3-10): These customers are often looking for engaging and educational games that can keep their children entertained while also promoting learning.

• Families with a focus on quality time: Parents who prioritize spending quality time with their children and are interested in activities that can be enjoyed together.

• Educators and caregivers: Individuals who work with children and are looking for resources to support learning and development in a fun way.

Illustrative examples include:

• A mother seeking interactive games that can be played during family game nights.
• A father looking for educational toys that can help his child develop problem-solving skills.
• A preschool teacher searching for group games that encourage teamwork and social interaction.

Potential Influencer Matches

Suitable types of influencers for promoting the product include:

• Parenting bloggers/vloggers: These influencers can share personal experiences and reviews of the games, showcasing how they fit into family life and contribute to child development.

• Family lifestyle influencers: They can create content around family activities, integrating the games into their daily routines and highlighting the fun and educational aspects.

• Educational content creators: Influencers who focus on child development and education can provide expert insights into the benefits of the games, appealing to parents who value learning.

• Toy reviewers: Influencers who specialize in reviewing children's toys can provide detailed demonstrations and feedback, helping parents make informed purchasing decisions.

Content Creation Ideas

Proposed content topics and ideas include:

• Family Game Night Challenges: Create a series where families showcase their game nights, sharing tips and fun moments, encouraging others to participate.

• Educational Play Tips: Develop content that highlights how to use the games for educational purposes, such as enhancing math skills or language development.

• User-Generated Content Campaigns: Encourage customers to share their experiences with the games on social media, using a specific hashtag to create a community around the brand.

• Interactive Online Events: Host virtual game nights or competitions where families can participate and win prizes, generating excitement and engagement.

• Behind-the-Scenes Content: Share the story of how the games were developed, including insights from designers and educators, to build a connection with the audience.

These ideas can help create engaging content that resonates with the target audience and has the potential to go viral.