Fashion influencers aged 18-35, active on Instagram and TikTok, focusing on leather or sustainable fashion.

Product Positioning

The brand is positioned in the fashion accessories market, specifically focusing on leather products such as backpacks, totes, and handbags. Leather is often associated with durability, luxury, and timeless style. The brand can leverage these attributes to position itself as a provider of high-quality, stylish, and durable leather accessories. Emphasizing craftsmanship, sustainability, and the versatility of leather products can also enhance the brand's appeal.

Target Customers

The ideal customer profile includes individuals who appreciate fashion and value high-quality, durable accessories. They are likely to be style-conscious and may have a preference for classic and timeless pieces. Examples of target customers include:

• Young professionals who need stylish yet functional accessories for work and travel.
• Fashion enthusiasts who follow trends but also appreciate classic styles.
• Eco-conscious consumers who value sustainable and long-lasting products.

Potential Influencer Matches

1. Fashion Bloggers and Stylists: These influencers can showcase how the leather accessories can be styled with various outfits, appealing to fashion-forward individuals.

2. Lifestyle Influencers: They can highlight the versatility and functionality of the products in everyday life, reaching a broader audience interested in practical yet stylish accessories.

3. Sustainability Advocates: Influencers focused on sustainable fashion can emphasize the durability and eco-friendly aspects of leather products, attracting environmentally conscious consumers.

4. Travel Influencers: They can demonstrate the practicality and style of the leather accessories in travel settings, appealing to those who travel frequently.

Content Creation Ideas

• Styling Tips: Create content that offers tips on how to style leather accessories with different outfits for various occasions.

• Behind-the-Scenes: Share the craftsmanship process of creating leather products, highlighting the quality and attention to detail.

• Sustainability Stories: Develop content that focuses on the sustainability and longevity of leather products, appealing to eco-conscious consumers.

• User-Generated Content: Encourage customers to share their own photos and stories using the products, creating a community around the brand.

• Travel Diaries: Collaborate with travel influencers to create content that showcases the products in different travel destinations, emphasizing their practicality and style.