Malayali influencers in the UK, active on Instagram/YouTube/TikTok, focusing on cultural and lifestyle content.

The brand or product should be positioned to appeal to the Malayali community in the UK, leveraging cultural connections and shared experiences. This could involve highlighting aspects of the product that resonate with Malayali traditions, values, or lifestyle. If the product is new, consider positioning it as a bridge between traditional Malayali culture and modern UK living, offering a unique blend that appeals to both identities.

The ideal customer profile would include Malayali individuals living in the UK, who are interested in maintaining a connection to their cultural roots while also embracing their life in the UK. Examples include:

• Young professionals who are keen on cultural events and community gatherings.
• Families looking to introduce their children to Malayali culture.
• Students who are part of Malayali associations or groups in universities.

• Cultural Fusion: Create content that showcases the fusion of Malayali and UK cultures, such as cooking traditional dishes with a modern twist or celebrating festivals in a unique way.

• Community Stories: Share stories of Malayali individuals in the UK, highlighting their achievements and contributions to both the Malayali and broader UK communities.

• Interactive Challenges: Launch challenges that encourage the audience to share their own experiences or interpretations of Malayali culture in the UK, fostering engagement and community spirit.

• Educational Series: Develop a series of posts or videos that educate the audience about lesser-known aspects of Malayali culture, traditions, or history, appealing to both Malayali and non-Malayali audiences interested in cultural diversity.