Micro or nano influencers who are golf enthusiasts based in New York State, preferably the Capital Region. They should have a strong social media presence and an interest in promoting mental health awareness.

Product Positioning

The nonprofit organization offers free services, training, education, and support to people and families living with mental illness in New York State. The annual 2025 Golf Charity Outing is a summer fundraiser aimed at raising awareness and funds for these services. The event can be positioned as a community-driven initiative that combines the love of golf with a meaningful cause, appealing to both golf enthusiasts and those passionate about mental health advocacy.

Target Customers

The ideal customer profile includes:

• Golf Enthusiasts: Individuals who are passionate about golf and participate in local golf events and outings.
• Mental Health Advocates: People who are involved in or support mental health causes, including families affected by mental illness.
• Community Members: Residents of the Capital Region of New York who are interested in supporting local events and causes.
• Corporate Sponsors: Local businesses looking to support community initiatives and gain positive exposure.

Illustrative examples:

• A middle-aged golf club member who enjoys participating in charity golf events.
• A young professional who has a family member living with mental illness and is active in mental health advocacy.
• A local business owner who wants to support community events and gain visibility.

Potential Influencer Matches

Micro or Nano Golf Influencers

• Local Golf Enthusiasts: Influencers who regularly post about their golfing experiences in New York State, particularly in the Capital Region. They can attract local golf enthusiasts to the event.
• Mental Health Advocates with a Golf Interest: Influencers who focus on mental health awareness and also have an interest in golf. They can bridge the gap between mental health advocacy and the golfing community.
• Community Influencers: Local influencers who are well-connected within the Capital Region and have a history of promoting community events and causes.

Enriched Requirements

• Location: Based in New York State, preferably the Capital Region.
• Engagement: High engagement rates with their followers, indicating a strong influence within their niche.
• Content Style: Authentic and relatable content that resonates with both golf enthusiasts and mental health advocates.

Content Creation Ideas

General Ideas

• Event Promotion: Posts and stories promoting the Golf Charity Outing, highlighting the cause and the event details.
• Behind-the-Scenes: Content showing the preparation for the event, including setting up the golf course and organizing activities.
• Personal Stories: Sharing personal stories or testimonials from individuals and families who have benefited from the nonprofit's services.

Creative Ideas

• Golf Challenges: Fun golf challenges or mini-tournaments leading up to the event, encouraging followers to participate and share their experiences.
• Live Streams: Live streaming parts of the event, such as the opening ceremony, key moments during the outing, and interviews with participants.
• Collaborative Posts: Collaborations with other local influencers or businesses to create joint content that promotes the event and the cause.

By leveraging these strategies, the nonprofit can effectively reach and engage their target audience, ensuring a successful and impactful Golf Charity Outing.