Women aged 25-45, residing in KSA, active on Instagram, YouTube, and TikTok, focusing on parenting, food, and lifestyle content.

Product Positioning

The user's query indicates a focus on influencers in the categories of "Mom influencer" or "Food blogger, lifestyle" residing in Saudi Arabia (KSA). This suggests that the product or service being promoted is likely related to family, parenting, food, or lifestyle.

To position the brand effectively in the existing market, it is essential to highlight aspects that resonate with the local culture and values in KSA. Emphasizing family-oriented benefits, convenience, and quality can be key selling points. For food-related products, focusing on health, taste, and authenticity can attract attention. For lifestyle products, showcasing how they enhance daily living and align with modern yet culturally respectful trends will be beneficial.

Target Customers

Based on the positioning, the ideal customer profile would include:

• Mothers and Families: Women, particularly mothers, who are looking for products that can improve their family life, whether through better parenting solutions, nutritious food options, or lifestyle enhancements.
• Food Enthusiasts: Individuals who are passionate about cooking, trying new recipes, and exploring different cuisines. This group would be interested in food bloggers who provide recipes, cooking tips, and food reviews.
• Lifestyle Seekers: People who are interested in improving their daily lives through better products, whether in terms of home decor, personal care, or general lifestyle improvements.

Illustrative Examples

1. A young mother in Riyadh who is looking for nutritious and easy-to-prepare meals for her children.
2. A food enthusiast in Jeddah who enjoys experimenting with new recipes and sharing them with friends and family.
3. A lifestyle-conscious individual in Dammam who is always on the lookout for products that can enhance their home environment and personal well-being.

Potential Influencer Matches

Mom Influencers

• Parenting Experts: Influencers who share tips on parenting, child care, and family activities. They can effectively promote products that make family life easier and more enjoyable.
• Family Lifestyle Bloggers: Influencers who document their family life, including daily routines, family outings, and home management. They can showcase how the product fits seamlessly into their family life.

Food Bloggers

• Recipe Creators: Influencers who specialize in creating and sharing recipes. They can demonstrate how to use the product in various dishes, making it appealing to food enthusiasts.
• Food Reviewers: Influencers who review different food products and dining experiences. They can provide honest reviews and recommendations, building trust with their audience.

Lifestyle Influencers

• Home and Living Experts: Influencers who focus on home decor, organization, and lifestyle tips. They can show how the product enhances home life and personal well-being.
• Health and Wellness Bloggers: Influencers who promote a healthy lifestyle through diet, exercise, and wellness tips. They can highlight the health benefits of the product.

Content Creation Ideas

General Ideas

• Product Reviews: Detailed reviews of the product, highlighting its features, benefits, and how it fits into the influencer's daily life.
• Tutorials and How-Tos: Step-by-step guides on how to use the product, whether it's a recipe, a parenting hack, or a lifestyle improvement tip.
• Before and After: Showcasing the impact of the product through before-and-after comparisons, particularly effective for lifestyle and home improvement products.

Creative Ideas

• Family Challenge: A fun family challenge using the product, encouraging followers to participate and share their experiences.
• Recipe Series: A series of posts or videos featuring different recipes using the product, appealing to food enthusiasts.
• Day in the Life: A day-in-the-life vlog or blog post showing how the product is used throughout the day, making it relatable and practical for followers.

By leveraging these strategies, the brand can effectively reach and engage its target audience in KSA through the right influencers and compelling content.