Micro-influencers based in Morocco with a focus on trading, finance, and technology. They should have a follower count between 50k and 200k.

Product Positioning

The product in question is a trading app, which likely offers features such as stock trading, cryptocurrency trading, or forex trading. In the Moroccan market, this app can be positioned as a modern, user-friendly platform that empowers individuals to take control of their financial future. Given the growing interest in financial independence and digital finance, the app can be marketed as a tool for both novice and experienced traders.

Target Customers

The ideal customer profile for this trading app would include:

• Young Professionals: Individuals aged 25-40 who are tech-savvy and interested in growing their wealth through trading.
• Students and Recent Graduates: Younger individuals who are looking to start their financial journey and are open to learning about trading.
• Entrepreneurs and Small Business Owners: People who are already financially literate and looking for additional investment opportunities.
• Tech Enthusiasts: Individuals who are early adopters of new technology and are interested in the latest financial tools.

Potential Influencer Matches

To effectively reach the target customers, the following types of influencers would be suitable:

• Finance and Investment Influencers: These influencers can provide educational content about trading, share tips, and review the app's features. Their followers are likely already interested in financial topics.
• Tech Influencers: Tech enthusiasts who review apps and gadgets can introduce the trading app to their audience, highlighting its technological advantages and ease of use.
• Lifestyle Influencers: Influencers who focus on personal development, productivity, and financial independence can integrate the app into their content, showing how it fits into a balanced and successful lifestyle.
• Local Celebrities and Public Figures: Well-known personalities in Morocco who have a significant following can help build trust and credibility for the app.

Content Creation Ideas

Here are some content ideas that align with the brand and have the potential to go viral:

• Tutorial Videos: Step-by-step guides on how to use the app, from setting up an account to making the first trade.
• Success Stories: Interviews or testimonials from users who have successfully used the app to achieve their financial goals.
• Live Trading Sessions: Influencers can host live sessions where they use the app to make trades, providing real-time insights and tips.
• Educational Series: A series of posts or videos explaining basic trading concepts, market analysis, and investment strategies.
• Challenges and Giveaways: Organize trading challenges with rewards for the best performers, or giveaways for new users who sign up through the influencer's link.

By leveraging these strategies, the trading app can effectively reach and engage its target audience in Morocco.