Muslim mothers aged 25-45 who create lifestyle, home decor, or family-oriented content on platforms like Instagram, TikTok, and YouTube.

Product Positioning

The product in question is a candle. Candles are often associated with relaxation, ambiance, and home decor. For a Muslim mother with children, the candle can be positioned as a product that enhances the home environment, providing a sense of tranquility and comfort. Emphasizing the use of natural, non-toxic ingredients can also appeal to mothers who are concerned about the safety and well-being of their children.

Target Customers

The ideal customer profile for this product would be Muslim mothers who are looking for ways to create a peaceful and inviting home environment. These mothers are likely to be interested in products that are safe for their children, aesthetically pleasing, and contribute to a sense of well-being. Examples of target customers include:

• A stay-at-home mother who enjoys decorating her home and creating a cozy atmosphere.
• A working mother who values relaxation and self-care after a long day.
• A mother who is conscious about using natural and non-toxic products in her home.

Potential Influencer Matches

Muslim Mother Influencers

These influencers are mothers who share their daily lives, parenting tips, and home decor ideas. They have a following of other mothers who trust their recommendations. Collaborating with these influencers can help reach the target audience effectively.

Lifestyle and Home Decor Influencers

These influencers focus on creating beautiful and functional home spaces. They often share tips on home organization, decor, and creating a comfortable living environment. Partnering with them can highlight the aesthetic and functional benefits of the candle.

Health and Wellness Influencers

These influencers promote products that contribute to a healthy and balanced lifestyle. They can emphasize the natural and non-toxic aspects of the candle, appealing to mothers who prioritize their family's health.

Content Creation Ideas

General Ideas

• Product Reviews: Influencers can share their honest reviews of the candle, highlighting its features, scent, and how it fits into their home decor.
• Home Decor Tips: Influencers can create content around how to incorporate the candle into different home decor styles, showcasing its versatility.
• Relaxation Routines: Influencers can share their relaxation routines, including the use of the candle to create a calming atmosphere.

Creative Ideas

• Family Night: Influencers can create content around a family night at home, using the candle to set a cozy and inviting ambiance.
• DIY Projects: Influencers can share DIY projects that incorporate the candle, such as creating a centerpiece or a decorative display.
• Cultural Celebrations: Influencers can highlight how the candle can be used during cultural or religious celebrations, emphasizing its significance and versatility.

By leveraging the influence of Muslim mother influencers and creating engaging content, the candle can be effectively positioned to appeal to the target audience.