Female, aged 20-40, focusing on pregnancy, fertility, and wellness. Should have a relatable and honest approach to content creation.

Product Positioning

The brand or service related to fertility, pregnancy, and postpartum wellness can be positioned as a supportive and informative resource for individuals and couples navigating these life stages. Emphasizing a holistic approach that combines emotional support with practical advice on nutrition, supplements, and wellness routines can create a strong market presence.

For new products, consider highlighting unique selling points such as organic ingredients, scientifically-backed formulations, or community-driven support systems. Fresh angles could include focusing on the emotional journey of pregnancy and fertility, offering personalized wellness plans, or creating a platform for shared experiences among users.

Target Customers

The ideal customer profile includes:

• Expectant Parents: Individuals or couples who are actively preparing for a baby, seeking information on pregnancy health, nutrition, and wellness routines.

• Individuals Trying to Conceive: Those who are in the process of trying to conceive and are looking for resources on fertility health, supplements, and emotional support.

• Postpartum Mothers: New mothers seeking guidance on recovery, wellness routines, and nutrition to support their health and that of their newborn.

Illustrative examples include:

• A 30-year-old woman who is actively trying to conceive and follows wellness influencers for advice on fertility.

• A couple in their late 20s who are preparing for their first child and are interested in holistic health practices.

• A new mother in her early 30s looking for postpartum support and wellness tips from trusted sources.

Potential Influencer Matches

Suitable types of influencers for promoting the product include:

• Mommy Bloggers: Influencers who share personal stories about pregnancy and motherhood. They can reach an audience that values authentic experiences and recommendations.

• Health and Wellness Experts: Nutritionists or fitness coaches specializing in reproductive health. Their expertise can lend credibility and attract an audience interested in scientifically-backed wellness routines.

• Fertility Advocates: Influencers who focus on fertility issues and support. They can connect with individuals facing challenges in conceiving, providing a sense of community and support.

• Lifestyle Influencers: Those who share a broader range of content but have a focus on family and wellness. They can introduce the product to a wider audience while still maintaining relevance.

Content Creation Ideas

Proposed content topics and ideas include:

• Personal Stories: Share testimonials or personal journeys related to fertility, pregnancy, and postpartum experiences. This can create a relatable and engaging narrative.

• Wellness Routines: Create content around daily wellness routines that include supplements, nutrition tips, and self-care practices for expectant and new parents.

• Expert Interviews: Feature discussions with health professionals on topics like fertility health, pregnancy nutrition, and postpartum recovery.

• Community Challenges: Initiate challenges that encourage followers to share their wellness journeys, creating a sense of community and engagement.

• Infographics and Guides: Develop visually appealing guides on topics such as "Nutrition for Fertility" or "Postpartum Recovery Tips" that can be easily shared on social media.

These content ideas can resonate with the target audience and have the potential to go viral by encouraging sharing and engagement.