Nano, micro, and medium-sized influencers from Romania, focusing on fashion and lifestyle. No specific gender or age range mentioned.

Product Positioning

The t-shirt printing webshop can be positioned as a customizable fashion brand that emphasizes individuality and self-expression. By offering unique design options, the brand can appeal to consumers looking for personalized clothing that reflects their style. Highlighting the quality of materials and the creativity behind the designs can further enhance the brand's appeal.

To differentiate from competitors, the webshop could focus on eco-friendly printing methods or collaborations with local artists, which would resonate well with the growing trend of sustainability and support for local talent.

Target Customers

The ideal customer profile for the t-shirt printing webshop includes:

• Young Adults (18-30 years old): This demographic is often looking for unique fashion statements and values personalization. They are active on social media and influenced by trends.

• Creative Individuals: People who appreciate art and design, and are likely to share their unique finds with their followers.

• Eco-conscious Consumers: Customers who prioritize sustainability and are interested in brands that align with their values.

• Event Planners and Organizations: Groups looking for custom t-shirts for events, such as festivals, sports teams, or community gatherings.

Potential Influencer Matches

1. Nano Influencers (1K-10K followers): These influencers often have a highly engaged audience and can create a sense of community. They are ideal for showcasing the unique designs and personal stories behind the t-shirts, making the brand feel more relatable.

2. Micro Influencers (10K-100K followers): With a larger reach than nano influencers, micro influencers can effectively promote the webshop to a broader audience while still maintaining a personal touch. They can create content that highlights the customization process and the quality of the products.

3. Medium Influencers (100K-500K followers): These influencers can provide significant exposure and are often seen as trendsetters. Collaborating with them can help raise brand awareness on a larger scale, especially if they align with fashion or lifestyle niches.

Content Creation Ideas

• Behind-the-Scenes Content: Show the design process, from concept to final product, to engage customers and create a connection with the brand.

• User-Generated Content Campaigns: Encourage customers to share photos of themselves wearing the t-shirts, using a specific hashtag to create a community around the brand.

• Style Guides: Create content that showcases different ways to style the t-shirts, appealing to fashion-conscious consumers.

• Collaborations with Local Artists: Feature limited edition designs from local artists, promoting both the artist and the webshop.

• Sustainability Stories: Share content that highlights eco-friendly practices in the production process, appealing to environmentally conscious customers.

• Interactive Polls and Quizzes: Engage the audience by allowing them to vote on new designs or styles, making them feel involved in the brand's creative process.