Street interviewers and content creators based in Bangalore with experience in finance-related topics. They should be charismatic, approachable, and professional, with a strong presence on Instagram.

Product Positioning

The finance company, owned by [Friend's Name], aims to highlight its unique offerings and expertise through engaging Instagram content. The brand can be positioned as a modern, approachable, and expert player in the finance industry. By leveraging a street interview format, the company can present itself as accessible and in tune with the everyday financial concerns of the general public. This approach can demystify finance topics and make them more relatable to a broader audience.

Target Customers

The ideal customer profile for this campaign includes:

• Young Professionals: Individuals aged 25-35 who are starting their careers and looking for financial advice and services to manage their income, savings, and investments.
• Small Business Owners: Entrepreneurs and small business owners who need financial services to manage their business finances, investments, and growth strategies.
• Tech-Savvy Individuals: People who are active on social media, particularly Instagram, and are looking for modern, digital solutions for their financial needs.

Illustrative examples:

• A 28-year-old software engineer in Bangalore looking for investment advice.
• A 32-year-old owner of a startup seeking financial planning services.
• A 30-year-old marketing professional interested in personal finance tips and services.

Potential Influencer Matches

Types of Influencers

1. Street Interviewers:

   • Profile: Charismatic individuals who are skilled at conducting spontaneous interviews in public settings.
   • Reach: They can engage passersby and create content that feels authentic and relatable.
   • Example: An influencer known for vox pop interviews on various topics, including business and finance.

2. Finance Content Creators:

   • Profile: Influencers who specialize in creating content around financial literacy, investment tips, and personal finance.
   • Reach: They have a dedicated audience interested in finance and can lend credibility to the finance company.
   • Example: A finance blogger or vlogger with a strong Instagram presence.

3. Local Lifestyle Influencers:

   • Profile: Influencers based in Bangalore who cover a range of topics, including local businesses, lifestyle, and personal growth.
   • Reach: They can introduce the finance company to a broader local audience.
   • Example: A Bangalore-based lifestyle influencer with a diverse following.

Enriching User's Requirements

• Experience: Look for influencers with a proven track record in street interviews or finance-related content.
• Skills: Ensure they have strong interviewing skills and proficiency in video editing.
• Personal Attributes: Charismatic, approachable, and professional demeanor.
• Location: Based in Bangalore with a good understanding of the local culture and business environment.

Content Creation Ideas

General Ideas

1. Street Interviews:

   • Conduct interviews with [Friend's Name] in popular Bangalore locations, discussing the finance company's services and unique offerings.
   • Include snippets of interviews with locals sharing their financial concerns and how the company can address them.

2. Behind-the-Scenes:

   • Create behind-the-scenes content showing the preparation for the interview, giving a personal touch to the campaign.

Creative Ideas

1. Interactive Q&A:

   • Host an Instagram Live session where the influencer and [Friend's Name] answer live questions from the audience about finance and the company's services.

2. Finance Tips Series:

   • Develop a series of short, engaging reels where [Friend's Name] shares quick finance tips and insights, with the influencer adding their commentary.

3. Customer Testimonials:

   • Feature short interviews with satisfied customers of the finance company, highlighting their positive experiences and the benefits they received.

By leveraging these strategies, the finance company can create engaging and informative content that resonates with its target audience and enhances its brand presence on Instagram.