Brief
Sustainability, Climate Change, Indian Centric Influencers
Influencers passionate about sustainability and climate change, knowledgeable about environmental issues, active on Instagram, YouTube, and Twitter, able to create engaging content promoting sustainable practices and eco-friendly lifestyles.
Analyse et Perspectives de Recherche
The brand or product appears to be focused on sustainability and climate change, with a specific emphasis on the Indian market. This positioning aligns with the growing global and local awareness of environmental issues and the increasing demand for eco-friendly products and services. The brand can leverage this positioning by highlighting its commitment to sustainable practices, eco-friendly products, and contributions to combating climate change. Emphasizing the local context and relevance to Indian consumers will also be## Target Customers
The ideal customer profile for this brand would include:
- Environmentally Conscious Consumers: Individuals who are actively seeking to reduce their carbon footprint and support sustainable brands.
- Young Adults and Millennials: This demographic is generally more aware and concerned about climate change and sustainability issues.
- Urban Dwellers: People living in urban areas who are more exposed to environmental campaigns and have access to sustainable products.
- Educated Professionals: Individuals with higher education levels who understand the importance of sustainability and are willing to invest in eco-friendly products.
Illustrative examples:
- A 28-year-old software engineer in Bangalore who uses public transport and is interested in reducing plastic waste.
- A 35-year-old marketing professional in Mumbai who follows sustainability influencers and prefers brands with eco-friendly practices.
Types of Influencers
- Environmental Activists: Influencers who are known for their work in sustainability and climate change. They can provide credibility and a strong voice for the brand's commitment to these issues.
- Eco-friendly Lifestyle Bloggers: Influencers who share tips and content on living a sustainable lifestyle. They can showcase how the brand's products fit into an eco-friendly daily routine.
- Local Celebrities and Public Figures: Indian celebrities who advocate for environmental causes. Their wide reach can help in spreading the brand's message to a larger audience.
- Educational Content Creators: Influencers who create content around environmental education and awareness. They can help in educating the audience about the importance of sustainability and how the brand contributes to it.
Enrichment of User's Requirements
- Focus on influencers with a strong following in India.
- Prioritize those who have a proven track record of engaging content related to sustainability and climate change.
- Consider micro-influencers who have a dedicated and engaged audience within the niche.
General Ideas
- Product Reviews and Unboxings: Influencers can review the brand's products, highlighting their eco-friendly features and benefits.
- Sustainability Challenges: Create challenges that encourage followers to adopt sustainable practices, with the brand's products as tools to achieve these goals.
- Educational Series: Collaborate with influencers to create a series of posts or videos that educate the audience about climate change and how the brand is making a difference.
Creative Ideas
- Eco-friendly DIY Projects: Influencers can create DIY projects using the brand's products, showing creative ways to repurpose and recycle.
- Behind-the-Scenes Content: Share behind-the-scenes content of the brand's sustainable practices, such as manufacturing processes, sourcing of materials, and community initiatives.
- Collaborative Campaigns: Partner with multiple influencers to create a collaborative campaign that amplifies the message across different platforms and reaches a wider audience.
By leveraging these strategies, the brand can effectively reach its target audience and promote its commitment to sustainability and climate change.
Liste des Correspondances d'Influenceurs
Critères de correspondance des influenceurs
Extrait du brief de campagne et de l'analyse de marché
- Marché cible
- Sustainability and climate change influencers in India
- Objectifs de la campagne
- Looking for Indian-centric influencers passionate about sustainability and climate change. Ideal influencers should be knowledgeable about environmental issues, active on Instagram, YouTube, and Twitter, and able to create engaging content promoting sustainable practices and eco-friendly lifestyles.
- Persona de l'Influenceur
- Influencers passionate about sustainability and climate change, knowledgeable about environmental issues, active on Instagram, YouTube, and Twitter, able to create engaging content promoting sustainable practices and eco-friendly lifestyles.
- Thèmes du contenu
- #Sustainability #ClimateChange #EcoFriendly
- Plateforme
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13+Candidats avec recherche rapide
Filtres
#1.Pankti Pandey
90%
Score de Correspondance
@Pankti Pandey
Tedxspeaker.Scientist.Minimalist
National Creator Award Winner
Sustainability Educator
Forbes Top 100 digital star
Slow Fashion & Slow Food Advocate
Followers:
340.7K|
Macro Influencer
Engagement Rate:
0.3%
Avg. View:
41266
Location:
India
Convient pour"Sustainability and climate change influencers in India"
This influencer is based in India and is a sustainability educator, which aligns perfectly with the brand's focus on climate change and eco-friendly lifestyles. Their content style and expertise in sustainability suggest they can create engaging and informative content that resonates with the brand's audience. They are a strong fit for the campaign due to their shared values and knowledge.
#2.One Green Planet
90%
Score de Correspondance
@One Green Planet
Activism Meets Lifestyle: Shaping Tomm w/ Today's Choices
#VeganRecipes @foodmonsterapp
#EcoFashion @mytinyrescue
#AdoptDontShop @wearewildwatchers
Followers:
170.7K|
Macro Influencer
Engagement Rate:
0.0%
Avg. View:
4584
Location:
United States
Convient pour"Sustainability and climate change influencers in India"
This influencer's content combines activism with lifestyle choices, focusing on sustainability and climate change, which aligns perfectly with the brand's goals. Their engagement with eco-friendly brands and personal stories about sustainability make them a strong fit for the campaign. Their follower count also suggests a significant reach.
#3.Harika Reddy
85%
Score de Correspondance
@Harika Reddy
✨Vintage heart with a modern mind
Home decor | doable DIYs
Home and Product stylist🪞Lifestyle, Travel
🌿 Bangalore
Followers:
68.1K|
Micro Influencer
Engagement Rate:
2.4%
Avg. View:
79860
Location:
India
Convient pour"Sustainability and climate change influencers in India"
This influencer is based in India and emphasizes a lifestyle that aligns with sustainability, which matches the brand's focus on eco-friendly practices. Their content style appears to be engaging and relevant to the brand's desired messaging, making them a strong candidate for collaboration. Overall, they have the potential to authentically integrate the brand's values into their content.
#4.Grove Collaborative
85%
Score de Correspondance
@Grove Collaborative
⚡Be a force of nature
🌎 World’s first plastic neutral retailer
💚 Bringing together 200+ vetted brands
🏡 Show us your #grovehome
Followers:
589.9K|
Macro Influencer
Engagement Rate:
0.1%
Avg. View:
25614
Location:
United States
Convient pour"Sustainability and climate change influencers in India"
This influencer promotes a plastic-neutral lifestyle and collaborates with various eco-friendly brands, making them a strong candidate for the brand's sustainability campaign. Their messaging aligns well with the brand's focus on climate change and eco-friendly practices. Additionally, their substantial follower count indicates a broad reach.
#5.Seed & Sprout
80%
Score de Correspondance
@Seed & Sprout
🌱 Award Winning Eco Brand
☁️ Softer footprints, better living
Founded in 2016 in Byron Bay by @sophiekovic
Followers:
279.4K|
Macro Influencer
Engagement Rate:
0.0%
Avg. View:
8760
Location:
Australia
Convient pour"Sustainability and climate change influencers in India"
This influencer is an eco-brand founder, which aligns well with the brand's focus on sustainability and climate change. Their content is centered around eco-friendly living, making them a suitable candidate for promoting the brand's message. However, their primary platform is not specified, which may affect their collaboration potential.
#6.Sandeep Chahal
@Sandeep Chahal
🌱Daytime Planter 🧌🌙 Nighttime Engineer 👷🏻
Passionate about restoring our planet,one tree at a time
Planted 7000+ trees🌱
📧 foundationoxygreen@gmail.com
Followers:
229.1K|
Macro Influencer
Engagement Rate:
1.7%
Avg. View:
135904
Location:
India
Convient pour"Sustainability and climate change influencers in India"
This influencer is passionate about restoring the planet and has a clear focus on environmental issues, which aligns well with the brand's sustainability goals. Their content style suggests a commitment to eco-friendly practices, making them a suitable candidate for promoting the brand's message. However, their primary social media presence is not specified, which may limit their reach.