Tech-savvy individuals in Accra, Ghana, active on Instagram, Twitter, and LinkedIn.

Product Positioning

The product, which includes website development and Customer Relations Management (CRM) software, is targeted at Small and Medium-sized Enterprises (SMEs) in Ghana, particularly in Accra. This positioning should emphasize the benefits of digital transformation for SMEs, highlighting how the software can streamline operations, improve customer engagement, and drive business growth. The brand can be positioned as a local expert in digital solutions, offering tailored services that cater to the unique needs of Ghanaian businesses.

Target Customers

The ideal customer profile includes owners and decision-makers of SMEs in Accra who are looking to enhance their digital presence and improve customer management processes. These customers are likely to be tech-savvy or open to adopting new technologies to gain a competitive edge. Examples include:

• A local retail store owner seeking to expand their online presence
• A small logistics company aiming to improve customer communication and service delivery
• A hospitality business looking to manage customer relationships more effectively

Potential Influencer Matches

To effectively reach the target customers, consider collaborating with the following types of influencers:

• Tech Enthusiasts and Bloggers: Influencers who focus on technology and business solutions can provide in-depth reviews and tutorials on the software, appealing to SMEs interested in digital tools.

• Local Business Leaders and Entrepreneurs: Influencers who are recognized figures in the Ghanaian business community can share testimonials and case studies, lending credibility and relatability to the product.

• Social Media Influencers with SME Audiences: Influencers who have a following among small business owners and entrepreneurs can create engaging content that demonstrates the software's benefits in real-world scenarios.

Content Creation Ideas

• Success Stories and Case Studies: Share stories of local SMEs that have successfully implemented the software, highlighting the positive impact on their business operations and customer relations.

• How-To Guides and Tutorials: Create content that educates potential customers on how to use the software effectively, showcasing its features and benefits.

• Interactive Webinars and Live Demos: Host online events where influencers and product experts demonstrate the software's capabilities and answer questions from the audience.

• Engaging Social Media Challenges: Launch a campaign encouraging SMEs to share their digital transformation journey, using a specific hashtag to increase visibility and engagement.

By focusing on these strategies, the marketing campaign can effectively reach and resonate with the target audience, driving interest and adoption of the website development and CRM software among SMEs in Accra.