High school or university students in Turkey, aged 15-25, sharing academic journeys on Instagram, YouTube, or TikTok.

Product Positioning

The brand or product in question appears to be targeting high school or university students in Turkey who are sharing their academic journeys. This positioning leverages the growing trend of educational content on social media, where students document their experiences, study tips, and academic achievements. The product can be positioned as a supportive tool or service that enhances the academic experience, whether it be through educational resources, study aids, or student lifestyle products.

Target Customers

The ideal customer profile includes:

• High School Students: Typically aged 14-18, these students are preparing for university entrance exams and are highly engaged in academic content that can help them succeed.
• University Students: Aged 18-24, these students are navigating their higher education journey, looking for study tips, career advice, and ways to balance their academic and social lives.

Illustrative examples:

• A high school student preparing for the YKS (Yükseköğretim Kurumları Sınavı) and looking for effective study techniques.
• A university freshman adjusting to campus life and seeking advice on managing coursework and extracurricular activities.

Potential Influencer Matches

• Educational Content Creators: Influencers who focus on study tips, exam preparation, and academic success. They can provide valuable insights and recommendations for the product.
• Student Lifestyle Bloggers/Vloggers: These influencers share their daily routines, campus life experiences, and personal growth journeys. They can authentically integrate the product into their content.
• Subject Matter Experts: Tutors, teachers, or academic coaches who have a following among students. Their endorsement can add credibility to the product.

Content Creation Ideas

• Study Tips and Hacks: Collaborate with influencers to create content around effective study techniques, time management, and exam preparation using the product.
• Day in the Life: Influencers can document a day in their academic life, showcasing how the product helps them stay organized and productive.
• Success Stories: Share testimonials and success stories from students who have benefited from the product, highlighting its impact on their academic journey.
• Interactive Q&A Sessions: Host live sessions where influencers answer questions from their followers about their academic experiences and how the product has helped them.
• Collaborative Challenges: Create study challenges or productivity challenges that influencers can participate in and encourage their followers to join, fostering a sense of community and engagement.

By leveraging these content ideas and collaborating with the right influencers, the brand can effectively reach and resonate with its target audience.