Book reviewers, authors, educators, lifestyle bloggers with a passion for reading and a strong local following in Dehradun.

Product Positioning

The product in question is a book fair event in Dehradun. This event can be positioned as a cultural and educational gathering that promotes literacy, offers a platform for local and national authors, and provides a space for book enthusiasts to explore a wide range of literature. The event can also highlight Dehradun literary heritage and its status as an educational hub.

Target Customers

The ideal customer profile for the book fair event includes:

• Students and Academics: Individuals from schools, colleges, and universities who are interested in expanding their knowledge and exploring new books.
• Literature Enthusiasts: People who have a passion for reading and are always on the lookout for new and interesting books.
• Families: Parents looking to encourage reading habits in their children and spend quality time together.
• Local Residents: Residents of Dehradun who are interested in cultural events and community activities.

Illustrative examples:

• A college student majoring in English literature who is eager to discover new authors and genres.
• A family with young children looking for educational and entertaining books.
• A local book club member who enjoys attending literary events and meeting authors.

Potential Influencer Matches

Book Bloggers and Reviewers

These influencers specialize in reviewing books and sharing their thoughts with their followers. They can create buzz around the event by discussing the authors and books that will be featured.

Educational Influencers

Teachers, educators, and academic influencers can promote the event to their followers, emphasizing the educational benefits and opportunities for learning.

Local Influencers

Influencers based in Dehradun or with a strong local following can help attract local residents to the event. They can share personal experiences and highlight the cultural significance of the book fair.

Family and Parenting Influencers

These influencers can target families and parents, encouraging them to attend the event with their children and explore the range of children's books available.

Content Creation Ideas

General Ideas

• Author Interviews: Conduct interviews with authors who will be attending the event and share these on social media.
• Book Reviews: Share reviews of some of the books that will be featured at the fair.
• Event Highlights: Post about the different activities and sessions planned for the event.

Creative Ideas

• Virtual Book Tours: Create virtual tours of the book fair for those who cannot attend in person.
• Reading Challenges: Organize reading challenges leading up to the event, encouraging followers to read and share their progress.
• Live Readings: Host live reading sessions with authors or influencers reading excerpts from their favorite books.
• Photo Contests: Encourage attendees to take photos at the event and share them on social media with a specific hashtag for a chance to win prizes.

By leveraging these strategies, the book fair event in Dehradun can attract a diverse audience and create a memorable experience for all attendees.