Book reviewers or literary enthusiasts focused on diversity and inclusion, aged 18-45, active on Instagram, YouTube, or TikTok.

Product Positioning

The focus is on books featuring disabled characters in both fiction and nonfiction genres. This niche can be positioned as a unique and inclusive offering in the literary market, appealing to readers interested in diverse narratives and representation. The brand can emphasize its commitment to inclusivity and authentic storytelling, which resonates with current social movements advocating for diversity and representation in media.

Target Customers

The ideal customer profile includes:

• Readers interested in diverse narratives: Individuals who actively seek out stories that offer different perspectives and experiences.
• Advocates for disability representation: People who are passionate about disability rights and representation in media.
• Educators and librarians: Professionals looking to diversify their collections with inclusive literature.
• Book clubs and reading groups: Communities that focus on discussing socially relevant and diverse topics.

Potential Influencer Matches

• Book reviewers and literary bloggers: Influencers who specialize in reviewing diverse and inclusive literature can effectively reach readers interested in these themes.
• Disability advocates and activists: Influencers who focus on disability rights and representation can help promote the books to audiences passionate about these issues.
• Educators and librarians with a social media presence: These influencers can recommend the books to their networks, which often include other educators and book enthusiasts.
• Bookstagrammers and BookTubers: Influencers on Instagram and YouTube who focus on book content can create visually appealing and engaging content around the books.

Content Creation Ideas

• Book Reviews and Discussions: Encourage influencers to share in-depth reviews and host discussions about the themes and characters in the books.
• Author Interviews: Arrange interviews with authors to discuss their inspiration and the importance of disability representation in literature.
• Reading Challenges: Create a reading challenge focused on books with disabled characters, encouraging followers to participate and share their experiences.
• Thematic Book Lists: Collaborate with influencers to create lists of recommended reads featuring disabled characters, appealing to readers looking for similar content.
• Social Media Campaigns: Develop campaigns that highlight the importance of diverse narratives, using hashtags and interactive content to engage audiences.