Female, aged 25-40, located in Bulgaria, active on Instagram/TikTok/Facebook, relatable and engaging.

Product Positioning

The cashback platform can be positioned as a smart financial tool that empowers women aged 25-40 in Bulgaria to save money on everyday purchases. This demographic often seeks value and practicality, making a cashback service appealing as it directly contributes to their financial well-being. Emphasizing ease of use, security, and the potential for significant savings can enhance the platform's attractiveness.

To differentiate from competitors, the platform could highlight unique features such as partnerships with popular local brands, exclusive offers for users, or a user-friendly app interface. Additionally, positioning the platform as a community-driven initiative that supports local businesses could resonate well with the target audience.

Target Customers

The ideal customer profile includes:

• Young Professionals: Women in their late 20s to early 30s who are starting their careers and are budget-conscious. They appreciate tools that help them manage their finances better.

• Mothers: Women aged 30-40 who are managing household expenses and looking for ways to save on family purchases. They value practicality and reliability in financial tools.

• Students: Younger women in their early 20s who are looking for ways to stretch their budgets while enjoying lifestyle purchases.

Illustrative examples include a 28-year-old marketing executive who frequently shops online, a 35-year-old mother of two who is always on the lookout for family deals, and a 22-year-old university student who enjoys dining out with friends but needs to manage her limited budget.

Potential Influencer Matches

1. Lifestyle Influencers: These influencers often share tips on budgeting, shopping, and lifestyle choices. They can effectively reach the target audience by showcasing how the cashback platform fits into their daily lives.

2. Mom Bloggers/Vloggers: Influencers who focus on parenting and family life can highlight the platform's benefits for household savings, making it relatable for mothers looking to save money.

3. Financial Advisors/Personal Finance Influencers: These influencers can provide credibility and educate the audience on the benefits of using cashback services, appealing to women who are keen on financial literacy.

4. Local Fashion and Beauty Influencers: They can promote the platform by integrating it into their shopping experiences, showcasing how users can save on fashion and beauty purchases.

Content Creation Ideas

• Savings Challenges: Create a series of challenges where users can share their savings stories using the platform, encouraging community engagement.

• How-To Guides: Develop content that explains how to maximize cashback benefits, including tips on selecting the best offers and using the platform effectively.

• User Testimonials: Feature real stories from users who have saved significant amounts, creating relatable content that builds trust.

• Collaborative Giveaways: Partner with local brands to host giveaways that require participants to engage with the cashback platform, increasing visibility and user acquisition.

• Seasonal Promotions: Create themed content around holidays or special occasions, showcasing how the platform can help users save during peak shopping times.

These content ideas can help generate buzz and encourage user interaction, ultimately driving more traffic to the cashback platform.