Influencers should be male or female, aged 20-40, located in Kraków, with a focus on automotive, lifestyle, or travel niches. They should have a strong presence on Instagram and YouTube.

Product Positioning

To effectively position a brand, product, or service in the market, it is essential to identify its unique selling propositions (USPs) and how they differentiate from competitors. For a product related to Kraków, consider emphasizing its cultural significance, historical richness, and vibrant local lifestyle.

For new products, aligning them with local traditions, tourism, or lifestyle trends can create a strong product/market fit. Fresh angles could include promoting sustainable tourism, local craftsmanship, or experiences that connect visitors with the local community.

Target Customers

The ideal customer profile for a product related to Kraków may include:

• Tourists: Individuals or groups visiting Kraków for its historical sites, cultural experiences, or culinary offerings. They are typically aged 25-45, interested in travel, culture, and local experiences.

• Local Residents: People living in or around Kraków who are interested in supporting local businesses, events, and products. They may range from young professionals to families.

• Cultural Enthusiasts: Individuals who have a keen interest in history, art, and culture, often seeking unique experiences that allow them to engage with the local heritage.

Potential Influencer Matches

To effectively reach the target customers, consider collaborating with the following types of influencers:

• Travel Influencers: They can showcase the beauty and attractions of Kraków, sharing personal experiences and recommendations that resonate with potential tourists.

• Local Lifestyle Influencers: These influencers can highlight local products, events, and experiences, appealing to both residents and visitors interested in authentic local culture.

• Cultural and Historical Influencers: Experts in history or culture can provide in-depth insights into Kraków’s heritage, attracting an audience that values educational content.

• Food Influencers: Given Kraków's culinary scene, food bloggers or influencers can promote local cuisine, restaurants, and food experiences, appealing to both tourists and locals.

Content Creation Ideas

To engage the target audience and create shareable content, consider the following ideas:

• Cultural Guides: Create a series of posts or videos that explore different aspects of Kraków’s culture, such as traditional festivals, local crafts, or historical landmarks.

• Local Experiences: Develop content that showcases unique experiences in Kraków, such as guided tours, cooking classes, or artisan workshops.

• Food Challenges: Organize food challenges or tastings featuring local dishes, encouraging influencers to share their experiences and engage their followers.

• Behind-the-Scenes: Share behind-the-scenes content from local businesses, artisans, or events, providing an authentic look at the community.

• User-Generated Content Campaigns: Encourage visitors and locals to share their own experiences in Kraków using a specific hashtag, creating a sense of community and engagement.

By focusing on these strategies, the marketing campaign can effectively leverage influencer partnerships to reach and resonate with the target audience.