Young women aged 16-24, based in metro cities of Pakistan, with a strong presence on Facebook and Instagram, involved in skincare, beauty, and lifestyle niches.

Product Positioning

Mine.pk is an eCommerce skincare brand based in Pakistan, offering products like sunscreen, whitening serum, and vitamin C serum. The brand can be positioned as a premium yet accessible skincare solution tailored for young women in Pakistan's metro cities. Emphasizing the use of high-quality ingredients, effectiveness, and suitability for the local climate can help differentiate Mine.pk from competitors. Highlighting the brand's commitment to skin health and beauty, along with a focus on modern, science-backed formulations, will appeal to the target## Target Customers

The ideal customer profile for Mine.pk includes:

• Age Group: Young women aged 16-24
• Occupation: College and university students
• Location: Metro cities like Karachi, Lahore, Islamabad
• Interests: Skincare, beauty, fashion, social media trends
• Lifestyle: Active on social media, interested in maintaining a youthful and healthy appearance, likely to follow beauty and skincare influencers

Illustrative Examples

1. Ayesha, 19: A university student in Karachi who follows beauty trends on Instagram and is always looking for new skincare products to try.
2. Sara, 22: A college student in Lahore who is conscious about sun protection and is interested in products that can help her maintain a clear and bright complexion.
3. Zara, 20: A university student in Islamabad who enjoys experimenting with different skincare routines and follows several beauty influencers for recommendations.

Potential Influencer Matches

Micro-Influencers (1K-10K followers)

• Description: Local influencers with a smaller but highly engaged following.
• Benefit: They can create authentic and relatable content, fostering trust among their followers.
• Example: A university student who shares her daily skincare routine and product reviews.

Mid-Tier Influencers (10K-100K followers)

• Description: Influencers with a moderate following who have established credibility in the beauty and skincare niche.
• Benefit: They have a wider reach while still maintaining a personal connection with their audience.
• Example: A beauty blogger who regularly posts skincare tips, product reviews, and tutorials.

Macro-Influencers (100K-1M followers)

• Description: Well-known influencers with a large following.
• Benefit: They can significantly boost brand visibility and attract a large number of potential customers.
• Example: A popular beauty vlogger who collaborates with various skincare brands and has a strong presence on both Instagram and YouTube.

Diverse Influencers

• Description: Influencers from different backgrounds, skin types, and regions within Pakistan.
• Benefit: They can help capture a broader audience and showcase the versatility of Mine.pk's products.
• Example: Influencers with different skin concerns (e.g., acne-prone, sensitive skin) and from various metro cities.

Content Creation Ideas

General Ideas

• Product Reviews: Influencers can share their honest reviews and experiences with Mine.pk products.
• Skincare Routines: Daily or weekly skincare routine videos featuring Mine.pk products.
• Before and After: Transformation posts showing the effectiveness of the products over time.

Creative Ideas

• Challenges: A 30-day skincare challenge using Mine.pk products, encouraging followers to participate and share their results.
• Giveaways: Collaborate with influencers to host giveaways, increasing engagement and brand awareness.
• Live Sessions: Live Q&A sessions with influencers discussing skincare tips and answering questions about Mine.pk products.
• User-Generated Content: Encourage followers to share their own skincare routines and experiences with Mine.pk products using a branded hashtag.

By leveraging these strategies, Mine.pk can effectively reach and engage its target audience, driving brand awareness and product sales.