Influencers aged 25-40, both genders, active on Twitch/YouTube/Instagram, focusing on gaming and productivity.

Product Positioning

ERO, as an energy and focus supplement brand, can be positioned as a premium solution tailored specifically for gamers, content creators, and working professionals. The existing market is saturated with generic energy supplements, so ERO can differentiate itself by emphasizing its unique formulation that enhances cognitive function and stamina without the crash associated with traditional energy drinks.

Fresh angles for the brand could include highlighting the science behind the ingredients, showcasing testimonials from real users within the target demographic, and creating partnerships with gaming and tech brands to enhance credibility. Additionally, positioning ERO as a lifestyle choice that supports productivity and creativity can resonate well with millennials who value both performance and well-being.

Target Customers

The ideal customer profile for ERO includes:

• Gamers: Individuals aged 18-35 who spend significant time playing video games and seek products that enhance their focus and energy levels during long gaming sessions. They are likely to be active on platforms like Twitch and Discord.

• Content Creators: Influencers and streamers who create content for platforms such as YouTube and Instagram. They require sustained energy and mental clarity to produce high-quality content consistently.

• Working Professionals: Millennials in fast-paced jobs who juggle multiple responsibilities and seek ways to boost their productivity and maintain focus throughout the workday. They are often found on LinkedIn and other professional networks.

Potential Influencer Matches

To effectively reach the target customers, consider collaborating with the following types of influencers:

• Gaming Influencers: Streamers and gamers with a strong following on platforms like Twitch and YouTube. They can demonstrate the product in action during gaming sessions, providing authentic endorsements.

• Health and Wellness Influencers: Influencers who focus on fitness, mental health, and productivity. They can create content around the benefits of ERO in enhancing focus and energy, appealing to both gamers and professionals.

• Tech Reviewers: Influencers who review gadgets and tech products. They can integrate ERO into their content by discussing how it complements a tech-savvy lifestyle, particularly for gamers and content creators.

• Lifestyle Influencers: Those who focus on productivity hacks and work-life balance. They can showcase ERO as part of their daily routine, appealing to working professionals looking for effective solutions.

Content Creation Ideas

To engage the target audience and promote virality, consider the following content topics and ideas:

• Gaming Challenges: Create a series of gaming challenges where influencers use ERO to enhance their performance, encouraging viewers to participate and share their experiences.

• Behind-the-Scenes Content: Showcase how content creators use ERO to prepare for long streaming sessions or video shoots, providing a glimpse into their routines.

• Productivity Tips: Collaborate with influencers to share tips on maintaining focus and energy throughout the day, integrating ERO as a key component of their strategies.

• User-Generated Content Campaigns: Encourage customers to share their experiences with ERO on social media, using a specific hashtag. Highlight the best posts on the brand's channels to foster community engagement.

• Educational Content: Develop videos or infographics explaining the science behind the ingredients in ERO, targeting both gamers and professionals interested in health and wellness.

By leveraging these strategies, ERO can effectively connect with its target audience and establish a strong presence in the market.