Environmental advocates, educators, and materials scientists who are passionate about sustainability and environmental protection. They should have a strong online presence and be able to create engaging content that educates and inspires their audience.

Product Positioning

A product addressing the plastic crisis and promoting nature preservation can be positioned as eco-friendly, sustainable, and innovative. For a new product, emphasize its unique contribution to solving the plastic problem compared to existing solutions. Highlight its environmental benefits, such as reduced waste, lower carbon footprint, and conservation of natural resources. Fresh angles could include focusing on the product's durability and longevity, its aesthetic appeal using natural or recycled materials, or its contribution to a circular economy.

Target Customers

The ideal customer is environmentally conscious, values sustainability, and is willing to invest in eco-friendly products.

• Eco-conscious millennials and Gen Z: Individuals who are actively seeking ways to reduce their environmental impact and support sustainable brands. Example: A college student who uses reusable water bottles and actively participates in environmental campaigns.
• Parents: Concerned about the future of the planet for their children and looking for sustainable products for their families. Example: A mother who buys organic food and eco-friendly diapers.
• Outdoor enthusiasts: People who enjoy spending time in nature and are motivated to protect it. Example: A hiker who uses biodegradable soap and carries out their trash.
• Professionals in sustainability-related fields: Individuals who are knowledgeable about environmental issues and seek out products that align with their values. Example: A sustainability consultant who uses recycled office supplies.

Potential Influencer Matches

• Environmental Advocates: Influencers who are passionate about environmental issues and have a large following of like-minded individuals. They can raise awareness about the plastic crisis and promote the product as a solution.
• Educational Influencers: Influencers who create educational content about science, sustainability, and environmental issues. They can explain the science behind the product and its environmental benefits.
• Materials Scientists: Influencers with expertise in materials science who can speak to the innovative aspects of the product and its potential to replace traditional plastics.
• DIY and Upcycling Influencers: Influencers who create content about repurposing and reusing materials. They can demonstrate how to incorporate the product into creative projects and reduce waste.
• Nature and Outdoor Influencers: Influencers who showcase the beauty of nature and promote responsible outdoor activities. They can highlight the product's role in preserving natural environments.

Content Creation Ideas

• General Ideas:

  • Educational videos explaining the impact of plastic pollution on the environment.
  • Product reviews and demonstrations showcasing the product's features and benefits.
  • Interviews with experts in the field of sustainability and materials science.
  • Behind-the-scenes content showing the product's manufacturing process and commitment to sustainability.
  • User-generated content featuring customers using the product in their daily lives.

• Creative Ideas:

  • A time-lapse video showing the decomposition of traditional plastic versus the product.
  • A challenge encouraging followers to reduce their plastic consumption and share their progress.
  • An art installation made from recycled plastic to raise awareness about the plastic crisis.
  • A collaboration with a musician to create a song about environmental sustainability.
  • A virtual reality experience that allows users to explore the impact of plastic pollution on marine life.