Fashion and creative influencers based in Kolkata, active on Instagram, with a focus on visually appealing content.

Product Positioning

The brand or product in question is likely related to fashion, with a focus on creative and abstract styles. In the existing market, this product can be positioned as a unique and artistic offering that appeals to individuals who appreciate innovative and unconventional fashion. The brand can emphasize its distinctiveness and creativity, setting itself apart from more traditional fashion lines. This positioning can attract customers who are looking for something different and expressive in their fashion choices.

Target Customers

The ideal customer profile for this product includes:

• Young adults and millennials who are interested in fashion and self-expression.
• Individuals who are active on social media and follow fashion trends.
• People who appreciate art and creativity in their clothing choices.
• Fashion-forward individuals in Kolkata who are looking for unique and abstract styles.

Illustrative examples of target customers might include a young professional in Kolkata who enjoys attending art events and fashion shows, or a college student who follows fashion influencers and is interested in creative self-expression through clothing.

Potential Influencer Matches

To effectively reach the target customers, the following types of influencers would be suitable:

• Fashion Bloggers and Vloggers: Influencers who focus on fashion and style, particularly those who have a reputation for showcasing unique and creative outfits. They can create content that highlights the brand's abstract and artistic designs.

• Art and Lifestyle Influencers: Individuals who blend art with lifestyle content, appealing to audiences interested in both fashion and creativity. They can help position the brand as a fusion of art and fashion.

• Local Influencers in Kolkata: Influencers based in Kolkata who have a strong local following. They can connect with the target audience in the region and promote the brand's presence in the local market.

Content Creation Ideas

• Fashion Lookbooks: Create visually stunning lookbooks featuring the brand's creative and abstract designs. These can be shared on social media platforms to showcase the uniqueness of the collection.

• Behind-the-Scenes Content: Share the creative process behind the designs, including interviews with designers and artists. This can engage audiences interested in the artistic aspect of fashion.

• Collaborative Art Projects: Partner with local artists in Kolkata to create collaborative art pieces that incorporate the brand's fashion items. This can generate buzz and attract attention from both art and fashion communities.

• Interactive Social Media Campaigns: Launch campaigns that encourage followers to share their own creative fashion styles using the brand's products, with the chance to be featured on the brand's social media pages.