Female influencers based in Paris, active on Instagram, YouTube, or TikTok, specializing in fashion, beauty, lifestyle, or travel.

Product Positioning

To effectively position the brand, product, or service in the Parisian market, it is essential to highlight aspects that resonate with local culture and lifestyle. Emphasize sophistication, elegance, and a cosmopolitan vibe. If the product is new, relate it to existing successful products in the market and introduce unique selling points that differentiate it from competitors.

Target Customers

The ideal customer profile would be women residing in Paris who are interested in fashion, beauty, lifestyle, and culture. These customers are likely to be:

• Young professionals aged 20-35
• Fashion-forward follow the latest trends
• Social media savvy and active on platforms like Instagram and TikTok
• Interested in luxury and high-quality products

Illustrative examples:

• A 28-year-old fashion blogger who frequently attends Paris Fashion Week
• A 25-year-old beauty enthusiast who follows makeup tutorials and product reviews
• A 30-year-old lifestyle influencer who shares tips on living a chic Parisian life

Potential Influencer Matches

Fashion Influencers

Fashion influencers who showcase the latest trends and styles can effectively reach the target audience. They can create content featuring the product in stylish outfits, attending events, or during fashion shoots.

Beauty Influencers

Beauty influencers who focus on makeup, skincare, and haircare can demonstrate the product's benefits through tutorials, reviews, and daily routines. Their followers trust their recommendations for beauty products.

Lifestyle Influencers

Lifestyle influencers who share their daily lives, travel experiences, and personal stories can integrate the product into their content naturally. They can highlight how the product fits into a sophisticated Parisian lifestyle.

Micro-Influencers

Micro-influencers with a smaller but highly engaged following can provide authentic and relatable content. They often have a strong connection with their audience, making their endorsements more credible.

Content Creation Ideas

General Ideas

• Product reviews and unboxings
• Tutorials and how-to guides
• Outfit of the day (OOTD) posts featuring the product
• Day-in-the-life vlogs incorporating the product

Creative Ideas

• A Parisian-themed photoshoot featuring the product at iconic locations like the Eiffel Tower or Montmartre
• A "Get Ready With Me" video for a night out in Paris, showcasing the product
• Collaborations with local Parisian brands or cafes to create a unique experience
• Hosting a giveaway or contest where followers can win the product by sharing their own Parisian-inspired content

By leveraging these strategies, the marketing campaign can effectively reach and engage the target audience in Paris, creating a strong brand presence and driving product awareness.