Female influencers aged 25-45 in California or Texas with a focus on healthy cooking and family content, under 250K followers.

Product Positioning

The brand appears to focus on healthy cooking for families, specifically targeting mothers who are interested in preparing nutritious meals for their families. This product can be positioned as a solution for busy moms who want to provide healthy meals without spending excessive time in the kitchen. The brand can emphasize convenience, health benefits, and family bonding through cooking. In the existing market, this product can be related to the growing trend of health-conscious eating and the increasing demand for family-friendly meal solutions.

Target Customers

The ideal customer profile includes health-conscious mothers who prioritize their family's nutrition and well-being. These customers are likely to be between the ages of 25-45, have young children, and reside in California or Texas. They are interested in quick, easy, and healthy meal options and are active on social media platforms where they seek inspiration and tips for family meals.

Illustrative examples of target customers:

• A 35-year-old mother of two living in Austin, Texas, who follows food bloggers for healthy recipe ideas.
• A 28-year-old first-time mom in Los Angeles, California, who is interested in organic and locally sourced ingredients.
• A 40-year-old working mother in San Francisco, California, who values time-saving cooking techniques and meal prep tips.

Potential Influencer Matches

The ideal influencers for this campaign are those who focus on healthy cooking and family-oriented content. They should have a follower count of less than 250K and be based in California or Texas. Suitable types of influencers include:

• Healthy Food Bloggers: These influencers share recipes, cooking tips, and meal prep ideas that align with the brand's focus on healthy family meals. They can reach the target audience by showcasing how the product fits into a balanced diet for families.

• Mommy Bloggers: Influencers who share parenting tips, family activities, and lifestyle content. They can connect with the target audience by demonstrating how the product can simplify meal planning and enhance family time.

• Local Influencers: Influencers based in California or Texas who focus on regional cuisine and local ingredients. They can appeal to the target audience by highlighting the product's relevance to local food trends and preferences.

Content Creation Ideas

• Recipe Videos: Create short, engaging videos featuring quick and healthy recipes that moms can prepare for their families. Highlight the ease of preparation and nutritional benefits.

• Family Cooking Challenges: Encourage influencers to host cooking challenges with their followers, where families can participate and share their own healthy meal creations.

• Behind-the-Scenes Content: Share behind-the-scenes content of influencers cooking with their families, showcasing the fun and bonding experience of preparing meals together.

• Interactive Q&A Sessions: Host live Q&A sessions with influencers where they answer questions about healthy cooking, meal planning, and family nutrition.

• User-Generated Content Campaigns: Encourage followers to share their own healthy family meal ideas using a specific hashtag, creating a community of like-minded individuals.